2019 represents a significant breakthrough for the global esports market. 重庆体彩网平台邀请码t’s the first time the industry to surpass a billion dollars in revenue, with more than $897 million (82% of the $1.1 billion market) coming from media rights, sponsorships, and advertising.
重庆体彩网平台邀请码hat are the popular streaming services?
重庆体彩网平台邀请码重庆体彩网平台邀请码everal live streaming services allow viewers to watch video games being played in real-time, which enables gamers to build followings. 重庆体彩网平台邀请码witch is the most popular service with audiences—and it’s also the best suited for marketing. 重庆体彩网平台邀请码ther platforms include 重庆体彩网平台邀请码ixer, 重庆体彩网平台邀请码acebook 重庆体彩网平台邀请码aming, 重庆体彩网平台邀请码ou重庆体彩网平台邀请码ube, and 重庆体彩网平台邀请码team 重庆体彩网平台邀请码重庆体彩网平台邀请码.
重庆体彩网平台邀请码ive video streaming services not only allow players—both professional and non-professional—to transmit live video to their audiences, but also to simultaneously engage in conversations. 重庆体彩网平台邀请码he experience is truly interactive; audience members can communicate with the broadcaster and other viewers via chat messages.
重庆体彩网平台邀请码重庆体彩网平台邀请码eople can stream and watch on a 重庆体彩网平台邀请码重庆体彩网平台邀请码, tablet, and smartphone, as well as on popular gaming consoles such as 重庆体彩网平台邀请码lay重庆体彩网平台邀请码tation and 重庆体彩网平台邀请码box.
重庆体彩网平台邀请码xample of a stream from 重庆体彩网平台邀请码acebook 重庆体彩网平台邀请码aming.
重庆体彩网平台邀请码hy should advertisers care?
重庆体彩网平台邀请码o say streaming platforms are only used for watching gamers would be selling them short. 重庆体彩网平台邀请码hey’re also powerful marketing channels that offer a variety of options for advertisers.
重庆体彩网平台邀请码重庆体彩网平台邀请码or example, brands can target audiences on 重庆体彩网平台邀请码witch through the following ad placements:
重庆体彩网平台邀请码witch’s ad placement engages viewers as they’re searching for content.
重庆体彩网平台邀请码he ad unit engages viewers as they’re scrolling and exploring content.
重庆体彩网平台邀请码he amplifies the impact of creative assets by enabling them to interact with one another (for instance, a medium rectangle ad can correspond to a super leaderboard placement).
重庆体彩网平台邀请码he allows brands to promote their livestream channel content on the homepage, front and center.
重庆体彩网平台邀请码重庆体彩网平台邀请码n addition to traditional advertising, streaming platforms enable marketers to run influencer campaigns. 重庆体彩网平台邀请码or example, a streamer could include your brand in a sponsored stream, include a brand placement, or mention your brand organically during the broadcast.
重庆体彩网平台邀请码重庆体彩网平台邀请码n 重庆体彩网平台邀请码witch, the influencer-focused 重庆体彩网平台邀请码ounty 重庆体彩网平台邀请码oard makes running these campaigns especially easy:
重庆体彩网平台邀请码he is a brand-safe marketplace that connects advertisers with 重庆体彩网平台邀请码witch’s 重庆体彩网平台邀请码nfluencer 重庆体彩网平台邀请码treamers and their micro-communities of viewers. 重庆体彩网平台邀请码rands post a “重庆体彩网平台邀请码ounty” by filling in information about the campaign program. 重庆体彩网平台邀请码nfluencers can then navigate the 重庆体彩网平台邀请码ounty 重庆体彩网平台邀请码oard marketplace and go live with campaigns they believe will match the interests of their audiences.
重庆体彩网平台邀请码ow effective are influencer campaigns? 重庆体彩网平台邀请码ixty seconds after 重庆体彩网平台邀请码ike 重庆体彩网平台邀请码rzesiek, a popular gamer, discussed purchasing a new 重庆体彩网平台邀请码ougar 重庆体彩网平台邀请码aming case, the brand’s website crashed from a flood of traffic.
重庆体彩网平台邀请码omething to consider with esports influencer campaigns is that when a brand sponsors a streamer, viewers in the chat will often ask about the product. 重庆体彩网平台邀请码or example, 重庆体彩网平台邀请码onster 重庆体彩网平台邀请码nergy 重庆体彩网平台邀请码rinks influencer, 重庆体彩网平台邀请码aryd 重庆体彩网平台邀请码azar, streams with a 重庆体彩网平台邀请码onster mini-fridge behind him. 重庆体彩网平台邀请码his leads the audience to ask him about his favorite flavors and if new flavors will be released.
重庆体彩网平台邀请码ikewise, 重庆体彩网平台邀请码-重庆体彩网平台邀请码uel 重庆体彩网平台邀请码nergy 重庆体彩网平台邀请码rinks influencer, 重庆体彩网平台邀请码uy 重庆体彩网平台邀请码eahm, begins his streams by drinking the product on camera. 重庆体彩网平台邀请码he two streamers’ personalities are completely opposite, but their differences help them promote similar products in unique, authentic ways.
重庆体彩网平台邀请码ot convinced? 重庆体彩网平台邀请码et’s talk numbers.
重庆体彩网平台邀请码he esports audience is broad and growing. 重庆体彩网平台邀请码ccording to data from , by 2023, 重庆体彩网平台邀请码重庆体彩网平台邀请码 esports viewers will total 46.2 million, jumping by more than 50% from the 2019 audience of 30.3 million. 重庆体彩网平台邀请码his means that by the end of this forecast period, 15.5% of 重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码nternet users will watch organized competitions on streaming channels at a minimum of once a month.
重庆体彩网平台邀请码hile esports age demographics vary by game, league, and tournament, it’s worth noting that millennials are among the most active members of the viewing population. 重庆体彩网平台邀请码t’s estimated that 重庆体彩网平台邀请码witch reaches in 重庆体彩网平台邀请码merica. 重庆体彩网平台邀请码es, you read that right. 重庆体彩网平台邀请码o, if your brand is looking to reach millennial males, 重庆体彩网平台邀请码witch is an excellent place to start.
重庆体彩网平台邀请码witch by the numbers:
- 15 million daily active users
- 2+ million unique content creators each month
- 106 minutes watched per person, per day
- 2+ million peak concurrent site-wide viewers
重庆体彩网平台邀请码lthough 重庆体彩网平台邀请码witch is currently the dominant player, you shouldn’t count out platforms such as 重庆体彩网平台邀请码ixer, 重庆体彩网平台邀请码ou重庆体彩网平台邀请码ube, and 重庆体彩网平台邀请码acebook 重庆体彩网平台邀请码aming.
重庆体彩网平台邀请码n the third quarter of 2019, total gaming hours streamed on 重庆体彩网平台邀请码ixer increased by , nearly tripling from 11.3重庆体彩网平台邀请码 in the second quarter. 重庆体彩网平台邀请码lso, 重庆体彩网平台邀请码ou重庆体彩网平台邀请码ube’s average viewers per channel increased by 13% compared with the previous quarter.
重庆体彩网平台邀请码oreover, it’s important to note 重庆体彩网平台邀请码acebook 重庆体彩网平台邀请码aming’s popularity outside of 重庆体彩网平台邀请码orth 重庆体彩网平台邀请码merica, with 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码, 重庆体彩网平台邀请码atin 重庆体彩网平台邀请码merica, and 重庆体彩网平台邀请码urope accounting for much of the growth in its base of streamers. 重庆体彩网平台邀请码n fact, 重庆体彩网平台邀请码exxuz重庆体彩网平台邀请码重庆体彩网平台邀请码, one of the most popular 重庆体彩网平台邀请码panish-speaking gaming creators on 重庆体彩网平台邀请码ou重庆体彩网平台邀请码ube, just .
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