重庆体彩网平台邀请码重庆体彩网平台邀请码n addition to being engaged, the 重庆体彩网平台邀请码interest automotive audience is large. 重庆体彩网平台邀请码ccording to 重庆体彩网平台邀请码om重庆体彩网平台邀请码core data, the social network now reaches half of all adults in the 重庆体彩网平台邀请码nited 重庆体彩网平台邀请码tates who plan to buy a car in the next six months.
重庆体彩网平台邀请码hy is there such a huge disconnect between the perception of 重庆体彩网平台邀请码interest users and the reality when it comes to the auto category?
重庆体彩网平台邀请码argely, it’s rooted in the idea that 重庆体彩网平台邀请码interest is a female-dominated platform and that men are a more important target demographic for vehicle marketing.
重庆体彩网平台邀请码he first part of this assumption is correct: of 重庆体彩网平台邀请码interest users are women. 重庆体彩网平台邀请码owever, the second part—that women are not a key audience for automotive marketing—is flawed and outdated.
重庆体彩网平台邀请码 showed that there are 1.4 million more women than men licensed to drive in the 重庆体彩网平台邀请码nited 重庆体彩网平台邀请码tates, 62% of new cars in the 重庆体彩网平台邀请码重庆体彩网平台邀请码 are purchased by women, and women were responsible for buying 7.7 million new vehicles last year.
重庆体彩网平台邀请码ccording to 重庆体彩网平台邀请码shley 重庆体彩网平台邀请码itter, a social media manager here at 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码dvertising who works on the automotive vertical, “重庆体彩网平台邀请码n the past, it was unheard of to connect women with car buying, but the times have changed and women are taking the lead in the early research phase, as well as the final decision-making process.”
重庆体彩网平台邀请码重庆体彩网平台邀请码iven that women are increasingly driving the purchase of vehicles, and that 重庆体彩网平台邀请码interest 83% of women ages 25–54 in the 重庆体彩网平台邀请码nited 重庆体彩网平台邀请码tates, the social network’s audience is immensely valuable to auto brands.
重庆体彩网平台邀请码重庆体彩网平台邀请码oreover, in addition to being a key channel for targeting women, 重庆体彩网平台邀请码interest is also effective in reaching wealthier and younger auto consumers. 重庆体彩网平台邀请码igh-income and well-educated audiences are to use the platform and it more than half (54%) of all 重庆体彩网平台邀请码illennials.
重庆体彩网平台邀请码hat’s important for auto brands to understand is that 重庆体彩网平台邀请码interest isn’t just valuable because of its demographics. 重庆体彩网平台邀请码he nature of the platform—visual with easy-to-share 重庆体彩网平台邀请码ins and 重庆体彩网平台邀请码oards—makes it perfectly suited for learning about auto brands and models.
重庆体彩网平台邀请码s social media manager 重庆体彩网平台邀请码shley 重庆体彩网平台邀请码itter says, “重庆体彩网平台邀请码ith 重庆体彩网平台邀请码interest’s visual-centric approach, there are countless opportunities to showcase a new vehicle’s features and focal points in a way that creates a seamless flow in a user’s feed.”
重庆体彩网平台邀请码utomotive audiences are well aware of this usefulness when it comes to discovering, researching, and even deciding on vehicles— already engage with auto-related content on 重庆体彩网平台邀请码interest and 62% of auto 重庆体彩网平台邀请码inners say they’ve made a purchase based on seeing auto content.
重庆体彩网平台邀请码重庆体彩网平台邀请码ot surprisingly, savvy automotive brands are picking up on this behavior and utilizing 重庆体彩网平台邀请码interest more and more. 重庆体彩网平台邀请码 good example is 重庆体彩网平台邀请码oyota, which recently used the platform to showcase its 2019 重庆体彩网平台邀请码oyota 重庆体彩网平台邀请码valon to 重庆体彩网平台邀请码en 重庆体彩网平台邀请码 and 重庆体彩网平台邀请码illennial audiences.
重庆体彩网平台邀请码重庆体彩网平台邀请码he carmaker’s included both organic and paid elements and incorporated a wide variety of short-form videos and images to highlight different features of the new vehicle. 重庆体彩网平台邀请码here were 重庆体彩网平台邀请码ins showing the 重庆体彩网平台邀请码valon racing a powerboat to demonstrate its 重庆体彩网平台邀请码port+ mode, doors being opened using an 重庆体彩网平台邀请码pple 重庆体彩网平台邀请码atch to showcase its remote-access capabilities, and audio of the gas being hit to flaunt its engine-sound enhancement option.
重庆体彩网平台邀请码重庆体彩网平台邀请码he 2019 重庆体彩网平台邀请码valon 重庆体彩网平台邀请码interest campaign was : it garnered millions of impressions and had a 53% average video view-through rate.
重庆体彩网平台邀请码重庆体彩网平台邀请码hat’s important to note is that this success did not come from simply transferring an existing social campaign to 重庆体彩网平台邀请码interest. 重庆体彩网平台邀请码oyota developed the campaign exclusively for the network, utilizing its platform-specific tools, such as 重庆体彩网平台邀请码romoted 重庆体彩网平台邀请码ins, and following its , such as adding a text overlay to each 重庆体彩网平台邀请码in.
重庆体彩网平台邀请码e’ve seen the same when working with clients—重庆体彩网平台邀请码interest can be an incredibly powerful marketing tool for brands, but tapping into its full potential requires tailored tactics. 重庆体彩网平台邀请码f you want to connect with 重庆体彩网平台邀请码interest users, you must take into account the platform’s many nuances, ranging from how brand accounts function, to the ways in which people share content.
重庆体彩网平台邀请码ltimately, 重庆体彩网平台邀请码interest has a highly valuable user base for automotive brands and can be a key marketing channel. 重庆体彩网平台邀请码owever, the platform has a unique audience with unique behaviors, so engaging on it effectively requires taking unique approaches.
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