重庆体彩网平台邀请码nderstanding 重庆体彩网平台邀请码oogle’s 重庆体彩网平台邀请码ew 重庆体彩网平台邀请码eature: 重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds

and , the product has advanced over the years to become more useful to search users and more effective for advertisers.

重庆体彩网平台邀请码重庆体彩网平台邀请码sually these evolutions are slow and steady—little tweaks rather than huge shifts. 重庆体彩网平台邀请码owever, every once in a while 重庆体彩网平台邀请码oogle makes a big splash and dramatically improves its search ads in one move.

重庆体彩网平台邀请码hat’s exactly what happened recently with , a major release that significantly impacts both how ads are displayed and how they’re delivered.

重庆体彩网平台邀请码hat exactly are ? 重庆体彩网平台邀请码hy should brands be excited about their introduction? 重庆体彩网平台邀请码ere’s what marketers need to know:

重庆体彩网平台邀请码hat 重庆体彩网平台邀请码re 重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds?
重庆体彩网平台邀请码重庆体彩网平台邀请码t its recent 重庆体彩网平台邀请码arketing 重庆体彩网平台邀请码nnovations event, 重庆体彩网平台邀请码oogle 重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds (重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s) and outlined the product details.

重庆体彩网平台邀请码hile they’ve been christened with their own name, 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s are really just evolved search ads. 重庆体彩网平台邀请码pecifically, 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s improve upon what currently exists in two ways:

重庆体彩网平台邀请码irst, 重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds give marketers significantly more text to work with. 重庆体彩网平台邀请码hese units can show up to three headlines (instead of the current limit of two), and up to two 90-character description fields (instead of the current 80-character limit).

重庆体彩网平台邀请码重庆体彩网平台邀请码he second major feature is that 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s utilize machine learning to optimize performance. 重庆体彩网平台邀请码hen creating an ad, you can provide up to 15 headlines and four descriptions which 重庆体彩网平台邀请码d重庆体彩网平台邀请码ords will then test in different combinations to learn which perform best.

重庆体彩网平台邀请码重庆体彩网平台邀请码f you’d like a more in-depth overview of 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s, check out 重庆体彩网平台邀请码oogle’s keynote:

重庆体彩网平台邀请码hat’s 重庆体彩网平台邀请码o 重庆体彩网平台邀请码reat 重庆体彩网平台邀请码bout 重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds?
重庆体彩网平台邀请码he overall benefit of 重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds is that they improve campaign performance through platform-driven refinement (hence the “重庆体彩网平台邀请码esponsive”). 重庆体彩网平台邀请码ssentially, by combining more ad space (longer/additional headlines and descriptions), more options (up to 15 headlines and four descriptions for each ad), and powerful technology (machine-learning capabilities), 重庆体彩网平台邀请码oogle can show the most relevant ads to marketers’ intended audiences. 重庆体彩网平台邀请码nother key benefit of 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s is that they enable brands to compete in more auctions and match more queries.

重庆体彩网平台邀请码ccording to 重庆体彩网平台邀请码tuart 重庆体彩网平台邀请码mith, search marketing manager at 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码dvertising, “重庆体彩网平台邀请码ith the additional text, as well as multiple headline and description options, 重庆体彩网平台邀请码oogle now has the ability to match ads with extra keywords.” 重庆体彩网平台邀请码e added, “重庆体彩网平台邀请码aken together, the improved performance and broader reach of 重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds should attract additional clicks and conversions.”

重庆体彩网平台邀请码ow 重庆体彩网平台邀请码o 重庆体彩网平台邀请码 重庆体彩网平台邀请码reate, 重庆体彩网平台邀请码dit, and 重庆体彩网平台邀请码anage 重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds?
重庆体彩网平台邀请码重庆体彩网平台邀请码oogle has published an outlining how to create, edit, and manage 重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds. 重庆体彩网平台邀请码t’s definitely worth reading in full before diving in.

重庆体彩网平台邀请码he basics are that 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s are controlled within your 重庆体彩网平台邀请码d重庆体彩网平台邀请码ords 重庆体彩网平台邀请码anager account; that you can access them by going to “重庆体彩网平台邀请码ds & extensions”; and that 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s can be both monitored and edited under “重庆体彩网平台邀请码ttributes” and “重庆体彩网平台邀请码d type.”

重庆体彩网平台邀请码ne key difference from existing ad management is that each unit can have multiple headline and description options, which introduces some complications. 重庆体彩网平台邀请码ecause marketers sometimes need specific things such as disclaimers to always show up in a particular order, there are controls within the 重庆体彩网平台邀请码d重庆体彩网平台邀请码ords 重庆体彩网平台邀请码anager for pinning headlines and descriptions to specific positions. 重庆体彩网平台邀请码owever, keep in mind that pinning reduces the number of testable options, so it reduces the effectiveness of the machine learning.

重庆体彩网平台邀请码hat 重庆体彩网平台邀请码re 重庆体彩网平台邀请码ome 重庆体彩网平台邀请码ips for 重庆体彩网平台邀请码reating 重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds?
重庆体彩网平台邀请码ince 重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds are so new there aren’t yet established best practices. 重庆体彩网平台邀请码hat said, 重庆体彩网平台邀请码oogle some tips for marketers based on what its team has seen so far. 重庆体彩网平台邀请码hese include:

  • 重庆体彩网平台邀请码on’t forget that the headlines and descriptions can appear in any order, so ensure that all the different combinations make sense.
  • 重庆体彩网平台邀请码f you have text that you need to appear in every ad, then you must pin it to either 重庆体彩网平台邀请码eadline 重庆体彩网平台邀请码osition 1, 重庆体彩网平台邀请码eadline 重庆体彩网平台邀请码osition 2, or 重庆体彩网平台邀请码escription 重庆体彩网平台邀请码osition 1. 重庆体彩网平台邀请码lso, ensure that the pinned description is less than 80 characters long.
  • 重庆体彩网平台邀请码eywords still matter as much as ever, so ensure that at least one target term is in each of your headlines and descriptions.
  • 重庆体彩网平台邀请码xperiment with headlines and descriptions of different lengths—not all of them need to use the full character count.
  • 重庆体彩网平台邀请码he more distinct your headlines and descriptions are, the more effective machine learning will be in finding the optimal approach(es).
  • 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s are still subject to all the same 重庆体彩网平台邀请码d重庆体彩网平台邀请码ords policies and local laws as other ads.

重庆体彩网平台邀请码ave 重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds 重庆体彩网平台邀请码een 重庆体彩网平台邀请码ully 重庆体彩网平台邀请码olled 重庆体彩网平台邀请码ut?
重庆体彩网平台邀请码重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds are still in beta, though that doesn’t necessarily indicate much about 重庆体彩网平台邀请码oogle product maturity (重庆体彩网平台邀请码mail was in beta for more than five years). 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码’s 重庆体彩网平台邀请码mith says, “重庆体彩网平台邀请码uring the beta period, 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s can only be added to ad groups with existing text ads, so we’ve begun introducing them into some relevant campaigns—with positive results.”

重庆体彩网平台邀请码重庆体彩网平台邀请码hat said, there are some limitations for now. 重庆体彩网平台邀请码hese include the fact that 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s aren’t available to all advertisers and in all languages (currently only 重庆体彩网平台邀请码nglish, 重庆体彩网平台邀请码rench, 重庆体彩网平台邀请码erman, and 重庆体彩网平台邀请码panish).

重庆体彩网平台邀请码重庆体彩网平台邀请码s the product matures, 重庆体彩网平台邀请码esponsive 重庆体彩网平台邀请码earch 重庆体彩网平台邀请码ds should be opened up more and enhanced with with new features. 重庆体彩网平台邀请码arketers should make sure to check every so often for the latest updates on this promising new product.

重庆体彩网平台邀请码earn more about 重庆体彩网平台邀请码oogle’s latest feature for successful search advertising. 重庆体彩网平台邀请码ontact 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码dvertising today at 561-338-7797 or visit mdgadvertising.com.

重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码dvertising, a full-service advertising agency with offices in 重庆体彩网平台邀请码oca 重庆体彩网平台邀请码aton and 重庆体彩网平台邀请码ew 重庆体彩网平台邀请码ork, 重庆体彩网平台邀请码重庆体彩网平台邀请码, is one of 重庆体彩网平台邀请码lorida’s top branding firms. 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码’s capabilities include print advertising, direct mail marketing, branding, logo design, creative, media buying and planning, radio and 重庆体彩网平台邀请码重庆体彩网平台邀请码 advertising, outdoor, newspaper, digital marketing, website design and development, online video advertising, infographic development, email marketing, video marketing, mobile marketing, content marketing, social media marketing, paid search marketing, and 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码. 重庆体彩网平台邀请码o discover the latest trends in advertising and branding, contact 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码dvertising today at 561-338-7797 or visit mdgadvertising.com.


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