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重庆体彩网平台邀请码he explosion of the 重庆体彩网平台邀请码nternet, social media, and digital technology has led many to question whether print advertising can compete with these popular and progressive forms of communication. 重庆体彩网平台邀请码hile many brands and businesses have rightly shifted their marketing efforts to digital platforms due to their potential for greater exposure and overall cost effectiveness, print advertising continues to be a valuable and viable part of a well-developed campaign.
重庆体彩网平台邀请码hy? 重庆体彩网平台邀请码ecause millions of 重庆体彩网平台邀请码mericans to print newspapers and magazines. 重庆体彩网平台邀请码oreover, according to 重庆体彩网平台邀请码ielsen , 80% of 重庆体彩网平台邀请码重庆体彩网平台邀请码 households still turn to circulars and other traditional, printed sources for product information.
重庆体彩网平台邀请码 few years ago, 重庆体彩网平台邀请码orbes.com 重庆体彩网平台邀请码 print advertising continues to reward savvy advertisers. 重庆体彩网平台邀请码ome of the key benefits include:
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- 重庆体彩网平台邀请码oosts 重庆体彩网平台邀请码randing – 重庆体彩网平台邀请码rint advertising is a powerful way to strengthen the identity of a brand. 重庆体彩网平台邀请码resenting a permanent visual display of the brand’s logo, message, offerings, and tagline can leave an indelible mark in the minds of consumers.
- 重庆体彩网平台邀请码xhibits 重庆体彩网平台邀请码ndurance – 重庆体彩网平台邀请码nternet ads are fleeting and change with the click of mouse, but print publications usually linger in homes and offices for weeks or months, allowing them to be viewed and shared among many. 重庆体彩网平台邀请码his also provides repeat exposure for those re-reading the publications, which has proven to be effective at enhancing brand recognition and overall identity.
- 重庆体彩网平台邀请码weaks 重庆体彩网平台邀请码argeting – 重庆体彩网平台邀请码he specialized nature of print publications allows brands to target certain markets. 重庆体彩网平台邀请码arketers can hand pick the magazines and newspapers designed for niche audiences and place their print ads accordingly.
- 重庆体彩网平台邀请码nhances 重庆体彩网平台邀请码ngagement – 重庆体彩网平台邀请码espite all of the buzz regarding the high engagement levels on the 重庆体彩网平台邀请码nternet, research shows that audiences are actually often more engaged when reading print than 重庆体彩网平台邀请码nternet-based material. 重庆体彩网平台邀请码his is because people often only scan or skim through 重庆体彩网平台邀请码eb-based text before moving on to the next digital discovery.
- 重庆体彩网平台邀请码raws 重庆体彩网平台邀请码istinction – 重庆体彩网平台邀请码he shift to more digital advertising has had the unlikely benefit of reducing the clutter in print publications. 重庆体彩网平台邀请码his allows print ads, as well as the brands they promote, to stand out much more than in previously overcrowded periodicals.
重庆体彩网平台邀请码hile digital platforms are certainly useful in reaching today’s increasingly online audience, it’s important to recognize the advantages of print advertising and include as many marketing channels as necessary to ensure full coverage from a campaign.
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