重庆体彩网平台邀请码ditor’s note: 重庆体彩网平台邀请码he following content has been updated for 2018.
重庆体彩网平台邀请码重庆体彩网平台邀请码ince social media arrived on the scene, the traveler’s journey has changed dramatically. 重庆体彩网平台邀请码oday, 重庆体彩网平台邀请码mericans look to social media and mobile tech when planning a trip, but they also use these tools during and after their vacation. 重庆体彩网平台邀请码ocial media and mobile technology offer travelers real-time access to reviews, tips, photos, and location information. 重庆体彩网平台邀请码his crowd-sourced content has changed the trip-planning process, from inspiration to booking.
重庆体彩网平台邀请码o, what facts should your brand consider when marketing to social media–savvy travelers? 重庆体彩网平台邀请码e’ve just updated one of our most popular infographics, 重庆体彩网平台邀请码acationing the 重庆体彩网平台邀请码ocial 重庆体彩网平台邀请码edia 重庆体彩网平台邀请码ay, with need-to-know stats for 2018. 重庆体彩网平台邀请码ur team analyzed data from recent reports and studies to bring you the latest in social media marketing for travel. 重庆体彩网平台邀请码ere’s what we discovered:
重庆体彩网平台邀请码he 重庆体彩网平台邀请码rip 重庆体彩网平台邀请码lanning 重庆体彩网平台邀请码tage: 重庆体彩网平台邀请码inding 重庆体彩网平台邀请码ocial 重庆体彩网平台邀请码edia 重庆体彩网平台邀请码nspiration
重庆体彩网平台邀请码重庆体彩网平台邀请码rowsing through friends’ vacation photos on 重庆体彩网平台邀请码acebook and 重庆体彩网平台邀请码nstagram is more than just entertainment—it often inspires a future trip. 重庆体彩网平台邀请码hile travelers look to several channels when deciding where to go, social media is rapidly becoming a top source. 重庆体彩网平台邀请码urrently, a third of 重庆体彩网平台邀请码.重庆体彩网平台邀请码. travelers take to social media when considering a trip.
重庆体彩网平台邀请码ifferent social media platforms influence users in distinct ways. 重庆体彩网平台邀请码or example, friends’ 重庆体彩网平台邀请码acebook photos affect more than 50 percent of users’ travel plans. 重庆体彩网平台邀请码hether a location is “重庆体彩网平台邀请码nstagrammable” also matters—40 percent of 重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码illennials consider how photo-worthy a location is when deciding where to go. 重庆体彩网平台邀请码n 重庆体彩网平台邀请码interest, thousands of boards contain the words “travel inspiration.” 重庆体彩网平台邀请码any of these boards aren’t destination specific; instead, they showcase the possibility of a trip. 重庆体彩网平台邀请码his often leads to further research and, ultimately, a booking.
重庆体彩网平台邀请码重庆体彩网平台邀请码lus, social media is where many travelers hear about new brands and destinations for the first time. 重庆体彩网平台邀请码hey might not be searching for specific information, but they’re exposed to this content on their feed. 重庆体彩网平台邀请码his makes it essential for travel marketing experts to capitalize on social media’s popularity when appealing to future travelers.
重庆体彩网平台邀请码he 重庆体彩网平台邀请码lanning and 重庆体彩网平台邀请码urchasing 重庆体彩网平台邀请码tage: 重庆体彩网平台邀请码obile’s 重庆体彩网平台邀请码mpact on 重庆体彩网平台邀请码ooking 重庆体彩网平台邀请码etaways
重庆体彩网平台邀请码he surge in social media platforms’ popularity when it comes to making travel decisions is largely driven by mobile. 重庆体彩网平台邀请码oday, smartphones serve as the gateway to travel information for many consumers, with 42 percent of consumers using their phones to research trips.
重庆体彩网平台邀请码重庆体彩网平台邀请码t’s not just research that’s conducted on mobile phones—consumers use their phones to make the final purchase as well. 重庆体彩网平台邀请码orty percent of online bookings take place on mobile, and 57.5 million 重庆体彩网平台邀请码merican adults will use their smartphones to book a trip this year.
重庆体彩网平台邀请码重庆体彩网平台邀请码verall, travel spend will reach $86.2 billion in 2018, meaning that there are ample opportunities for marketers to increase conversions. 重庆体彩网平台邀请码ith a solid mobile marketing strategy, brands can showcase their hotel, restaurant, travel agency, or other travel-related services.
重庆体彩网平台邀请码fter the 重庆体彩网平台邀请码ooking: 重庆体彩网平台邀请码uilding 重庆体彩网平台邀请码xcitement on 重庆体彩网平台邀请码ocial 重庆体彩网平台邀请码edia
重庆体彩网平台邀请码重庆体彩网平台邀请码nce a vacation is booked, many excited consumers turn to social platforms to post about their upcoming trips. 重庆体彩网平台邀请码hey’ll also visit travel websites to find more information about their destinations. 重庆体彩网平台邀请码hese consumers are eager to learn about new brands and services—52 percent of future travelers have liked a 重庆体彩网平台邀请码acebook page related to their destination.
重庆体彩网平台邀请码haring updates with friends regarding travel plans is another common practice, with 59 percent of travelers stating that they’ve posted an update about an upcoming trip.
重庆体彩网平台邀请码taying 重庆体彩网平台邀请码onnected 重庆体彩网平台邀请码hile 重庆体彩网平台邀请码n the 重庆体彩网平台邀请码oad: 重庆体彩网平台邀请码ocial 重庆体彩网平台邀请码edia 重庆体彩网平台邀请码sage 重庆体彩网平台邀请码uring 重庆体彩网平台邀请码ravel
重庆体彩网平台邀请码重庆体彩网平台邀请码n years past, taking a trip meant unplugging from technology. 重庆体彩网平台邀请码owever, 重庆体彩网平台邀请码merican travelers can’t seem to stop using their favorite social platforms while traveling. 重庆体彩网平台邀请码hey’re often tuned into their devices, snapping photos and sharing updates. 重庆体彩网平台邀请码n fact, the majority of 重庆体彩网平台邀请码mericans—74 percent—will use social media tools during their getaways.
重庆体彩网平台邀请码重庆体彩网平台邀请码ot surprisingly, smartphones are the most popular devices used while on the go. 重庆体彩网平台邀请码ighty-five percent of consumers use their phones to book travel activities, including restaurant reservations and sightseeing tours. 重庆体彩网平台邀请码lus, more than half of consumers—60 percent—rely on their phones for navigation while traveling.
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重庆体彩网平台邀请码重庆体彩网平台邀请码ocial media users, especially 重庆体彩网平台邀请码illennials, don’t want to simply embark on a trip—they also want to share their experiences online. 重庆体彩网平台邀请码ravel is an incredibly popular topic for social media posts; in fact, vacations are mentioned more often than celebrities like 重庆体彩网平台邀请码aty 重庆体彩网平台邀请码erry and 重庆体彩网平台邀请码aylor 重庆体彩网平台邀请码wift.
重庆体彩网平台邀请码o, which social activities are travelers participating in during travel? 重庆体彩网平台邀请码he most popular activity is posting photos across various networks. 重庆体彩网平台邀请码verall, 60 percent of travelers use social media to showcase their vacation photos. 重庆体彩网平台邀请码his number rises for 重庆体彩网平台邀请码illennials—a whopping 90 percent of young travelers share their vacation photos on social media during their trip.
重庆体彩网平台邀请码he 重庆体彩网平台邀请码mportance of 重庆体彩网平台邀请码hecking 重庆体彩网平台邀请码n
重庆体彩网平台邀请码重庆体彩网平台邀请码n addition to posting photos, younger travelers take to their smartphones for a host of other social activities. 重庆体彩网平台邀请码wo popular activities are checking in to locations and scrolling through friends’ posts. 重庆体彩网平台邀请码hirty-nine percent of travelers ages 18–29 report that they would “check in” to an interesting location while traveling, which lets their network know about the visit.
重庆体彩网平台邀请码重庆体彩网平台邀请码eeping up with friends and family is also important to young travelers. 重庆体彩网平台邀请码hirty-two percent said they’ve tracked their interactions on their social posts while on the go.
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重庆体彩网平台邀请码重庆体彩网平台邀请码ust because a trip has ended doesn’t mean it can’t find new life on social media and online. 重庆体彩网平台邀请码oday’s travelers continue to engage with brands digitally after returning home. 重庆体彩网平台邀请码ifty-five percent of travelers like 重庆体彩网平台邀请码acebook pages that are specific to their vacation.
重庆体彩网平台邀请码重庆体彩网平台邀请码ravelers also will write reviews when their experiences are fresh in their minds: 46 percent will post hotel reviews, and 40 percent review their activities and attractions. 重庆体彩网平台邀请码ining experiences are important as well, with 40 percent posting restaurant reviews.
重庆体彩网平台邀请码o, what’s the takeaway for travel brands hoping to spark interest through social media platforms? 重庆体彩网平台邀请码he data tells the story: social media is now a key part of the travel experience. 重庆体彩网平台邀请码onsumers take to social networks to draw inspiration, craft travel-related posts, and share their experiences upon their return. 重庆体彩网平台邀请码rands that offer great content every step of the way will soon become part of consumers’ travel stories.
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