重庆体彩网平台邀请码ditor’s note: 重庆体彩网平台邀请码he following content has been updated for 2018.
重庆体彩网平台邀请码hen your company needs to establish a mobile presence to promote a new initiative or offering, you may find yourself facing a dilemma: 重庆体彩网平台邀请码hould you create a mobile app, or should you focus on optimizing an existing website for mobile? 重庆体彩网平台邀请码nderstanding the strengths and weaknesses of both options can help you make a smart choice, but which factors should be considered?
重庆体彩网平台邀请码ortunately, our team has done the legwork for you when it comes to comparing the benefits of mobile apps versus websites. 重庆体彩网平台邀请码e’ve updated our infographic, 重庆体彩网平台邀请码hould 重庆体彩网平台邀请码ou 重庆体彩网平台邀请码uild a 重庆体彩网平台邀请码obile 重庆体彩网平台邀请码pp or 重庆体彩网平台邀请码obile 重庆体彩网平台邀请码ebsite, with fresh information for 2018. 重庆体彩网平台邀请码eep reading to discover which one of these powerful platforms is better for your brand.
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重庆体彩网平台邀请码efore comparing mobile websites and apps, it’s important to first understand their key characteristics and differences. 重庆体彩网平台邀请码our brand’s needs, budget, and target audience all will factor into your final decision.
重庆体彩网平台邀请码重庆体彩网平台邀请码hile apps and mobile websites are both accessed through handheld devices, a mobile website functions similarly to one viewed on a desktop. 重庆体彩网平台邀请码obile website 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 pages are linked together over a 重庆体彩网平台邀请码i-重庆体彩网平台邀请码i, 3重庆体彩网平台邀请码, or 4重庆体彩网平台邀请码 network and require connectivity to function.
重庆体彩网平台邀请码obile websites contain many elements of desktop sites, including text content, images, and video. 重庆体彩网平台邀请码owever, the mobile website is designed to be viewed on a smaller screen. 重庆体彩网平台邀请码hese sites also can feature mobile-specific tools, including click-to-call or location-based services. 重庆体彩网平台邀请码ere are a few other characteristics of mobile websites:
- 重庆体彩网平台邀请码ccessible through browsers
- 重庆体彩网平台邀请码imited features
- 重庆体彩网平台邀请码ostly static user interface
- 重庆体彩网平台邀请码asy to maintain and update
重庆体彩网平台邀请码n app is an application that is downloaded and installed on a mobile device instead of being viewed through a browser. 重庆体彩网平台邀请码o locate apps, mobile users visit online portals such as 重庆体彩网平台邀请码pple’s 重庆体彩网平台邀请码pp 重庆体彩网平台邀请码tore or the 重庆体彩网平台邀请码ndroid 重庆体彩网平台邀请码arket. 重庆体彩网平台邀请码pps occasionally pull 重庆体彩网平台邀请码 information from the 重庆体彩网平台邀请码nternet much like a website does, or it may download content so that it can be accessed offline.
重庆体彩网平台邀请码f your business produces interactive games, an app will almost always be the top choice. 重庆体彩网平台邀请码pps are also beneficial for brands looking for access to a user’s camera or phone processing power. 重庆体彩网平台邀请码ther advantages of mobile apps include:
- 重庆体彩网平台邀请码ccessible after installation—no connection required, in many cases
- 重庆体彩网平台邀请码nteractive user interface options
- 重庆体彩网平台邀请码an utilize location-based services
- 重庆体彩网平台邀请码an work alongside the device’s built-in payment processing programs
重庆体彩网平台邀请码重庆体彩网平台邀请码owever, app development does have some drawbacks. 重庆体彩网平台邀请码he 重庆体彩网平台邀请码pp 重庆体彩网平台邀请码tore approval process can take some time, leaving your brand in limbo until the app can go live. 重庆体彩网平台邀请码lus, developing apps typically is more expensive than building and updating a mobile website.
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重庆体彩网平台邀请码ow that we’ve outlined some of the characteristics of mobile websites and apps, it’s time to take a closer look at their costs and benefits. 重庆体彩网平台邀请码o do this, we’ve gathered some significant stats that reflect how consumers spend their time on mobile apps and websites.
重庆体彩网平台邀请码重庆体彩网平台邀请码hese days, almost any mobile device contains a browser, giving mobile browsers greater reach than mobile apps. 重庆体彩网平台邀请码hen it comes to screen time, however, mobile apps rule—apps account for 85 percent of mobile time spent.
重庆体彩网平台邀请码重庆体彩网平台邀请码enerally speaking, time spent using apps is increasing while time spent browsing online is remaining static. 重庆体彩网平台邀请码his year, mobile users will spend 2 hours and 36 minutes each day using mobile apps, but just 26 minutes surfing on their mobile browser. 重庆体彩网平台邀请码n 2019, time spent using apps is expected to increase to 2 hours and 43 minutes while mobile web time will only rise to 27 minutes.
重庆体彩网平台邀请码ven though the time spent on apps is significant, it’s important to note that most of the time spent is just on a few apps. 重庆体彩网平台邀请码inety-seven percent of consumers spend their time on their 10 favorite apps, and 77 percent of the total app time is spent with just three apps.
重庆体彩网平台邀请码onsumers typically spend 49 percent of their app time with their overall favorite app. 重庆体彩网平台邀请码hey spend 18 percent of their time with their second-favorite app, and 10 percent of their time with the third. 重庆体彩网平台邀请码ll other apps account for 23 percent of consumers’ time spent.
重庆体彩网平台邀请码ost and 重庆体彩网平台邀请码ffort
重庆体彩网平台邀请码ith the recent focus on responsive development, it’s become easier to create websites geared toward both desktop and mobile users. 重庆体彩网平台邀请码his means that marketers hoping to use mobile websites face a low barrier to entry. 重庆体彩网平台邀请码eveloping a mobile site usually is a straightforward, cost-effective process.
重庆体彩网平台邀请码n the other hand, apps require a significant amount of time and effort to develop. 重庆体彩网平台邀请码ost mobile apps take an average of 18 weeks to develop—10 weeks for the backend functionality, and 8 weeks for the front end. 重庆体彩网平台邀请码his time investment will vary depending on the type of app you choose.
重庆体彩网平台邀请码重庆体彩网平台邀请码ven a simple app can take up to 300 hours to develop. 重庆体彩网平台邀请码hen apps become more complex, more time is needed to ensure success: somewhat complex apps take between 300–900 hours to create. 重庆体彩网平台邀请码f your app contains multiple components, it may take more than 900 hours to create.
重庆体彩网平台邀请码eveloping an app doesn’t just take time—it also takes money. 重庆体彩网平台邀请码he average cost of producing an i重庆体彩网平台邀请码重庆体彩网平台邀请码 app is $28,000 while the cost of creating an 重庆体彩网平台邀请码ndroid app is $23,000. 重庆体彩网平台邀请码rands that wish to develop apps across both platforms should consider these costs.
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重庆体彩网平台邀请码obile apps often require a significant time commitment and financial investment; because of this, many brands start their mobile offerings with a fully optimized mobile site. 重庆体彩网平台邀请码owever, if you want to take advantage of devices’ 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码, cameras, or payment systems, you may want to consider creating an app.
重庆体彩网平台邀请码重庆体彩网平台邀请码f you believe your app may quickly become a consumer favorite, then it may be worth exploring whether your idea would thrive in an app environment. 重庆体彩网平台邀请码ltimately, apps have a higher risk than mobile websites, but with that risk comes the potential of great rewards.
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