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重庆体彩网平台邀请码ditor’s note: 重庆体彩网平台邀请码he following content has been updated for 2018.

重庆体彩网平台邀请码重庆体彩网平台邀请码ou’ve implemented a social media strategy—but is it effective? 重庆体彩网平台邀请码easuring the return on investment for social media programs often is difficult for marketers. 重庆体彩网平台邀请码hile many businesses are increasing resources to different social platforms, some struggle to determine whether these investments are worth it. 重庆体彩网平台邀请码t’s hard to see how much revenue a 重庆体彩网平台邀请码acebook post has brought in, or whether a tweet has increased your bottom line. 重庆体彩网平台邀请码nstead of focusing on likes, shares, and followers, marketers must find meaningful data that reveals whether their content is working.

重庆体彩网平台邀请码o, how can you effectively measure the success of your social media initiatives? 重庆体彩网平台邀请码o shed some light on this controversial topic, we’ve updated our infographic, 重庆体彩网平台邀请码he 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 of 重庆体彩网平台邀请码ocial 重庆体彩网平台邀请码edia, with the latest statistics. 重庆体彩网平台邀请码he infographic offers tips and techniques that will help you know whether your social efforts are increasing revenue—or whether it’s time to step up your game.

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重庆体彩网平台邀请码f you’ve had difficulty measuring social 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码, know that it’s a common problem. 重庆体彩网平台邀请码orty-four percent of 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s say that they haven’t been able to measure the impact of social media on their business, while only 20 percent say that they’ve been able to quantify social media’s success. 重庆体彩网平台邀请码lus, 36 percent of 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s say they have a qualitative sense of its impact, but they haven’t been able to translate that into solid figures.

重庆体彩网平台邀请码rands aren’t the only ones struggling to quantify social 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码. 重庆体彩网平台邀请码esearch has shown that 28 percent of marketing agencies face their own difficulties when determining the impact of their social media initiatives. 重庆体彩网平台邀请码ore than half of agencies—55 percent—say that they can measure social 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 somewhat, and only 17 percent say that they can quantify it accurately.

重庆体彩网平台邀请码oday’s marketers often rank measuring 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 as one of the top issues with their social efforts. 重庆体彩网平台邀请码o, why is it so difficult to measure social media 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码? 重庆体彩网平台邀请码e outline some of the challenges marketers face in the next section.

重庆体彩网平台邀请码he 重庆体彩网平台邀请码hallenges of 重庆体彩网平台邀请码easuring 重庆体彩网平台邀请码ocial 重庆体彩网平台邀请码edia 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码
重庆体彩网平台邀请码重庆体彩网平台邀请码oday’s marketers face four key social media challenges:

  1. 重庆体彩网平台邀请码easuring 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码: 重庆体彩网平台邀请码ocial media still is a relatively new marketing channel, making it difficult to determine its impact on revenue.
  2. 重庆体彩网平台邀请码ublishing content: 重庆体彩网平台邀请码enerating compelling content ideas can be difficult at times. 重庆体彩网平台邀请码lus, many firms have limited resources when it comes to creating digital content.
  3. 重庆体彩网平台邀请码eveloping a strategy: 重庆体彩网平台邀请码ocial media marketing is more than simply posting on all platforms; companies that are successful go beyond basic posting. 重庆体彩网平台邀请码o use social media to its full potential, companies must create campaigns and advertisements that engage their target market.
  4. 重庆体彩网平台邀请码ying social media to business objectives: 重庆体彩网平台邀请码ow will your social media strategy impact your overall business goals? 重庆体彩网平台邀请码any businesses find themselves struggling to figure out where social media fits into the big picture.

重庆体彩网平台邀请码hat 重庆体彩网平台邀请码arketers 重庆体彩网平台邀请码re 重庆体彩网平台邀请码easuring
重庆体彩网平台邀请码s mentioned previously, marketers face multiple challenges when quantifying the success of social media—but it doesn’t mean they aren’t trying. 重庆体彩网平台邀请码ore than two-thirds—73 percent—of businesses regularly track their social media efforts, though the metrics analyzed are limited. 重庆体彩网平台邀请码ost marketers are looking at likes, comments, and other engagement statistics instead of overall sales.

重庆体彩网平台邀请码ore than half of businesses measure engagement, which includes views, likes, and shares. 重庆体彩网平台邀请码 smaller percentage of firms—21 percent—measure conversions, including revenue and goal conversions. 重庆体彩网平台邀请码ust 16 percent of firms measure amplification, and a meager two percent measure customer service metrics.

重庆体彩网平台邀请码o, what about firms investing in paid campaigns? 重庆体彩网平台邀请码urprisingly, the most popular metric analyzed by these firms isn’t directly related to sales. 重庆体彩网平台邀请码hose using paid campaigns are focusing on audience reach and growth, clicks to website, and engagement. 重庆体彩网平台邀请码he conversion rate takes last priority, despite the firms’ financial investment in the social campaigns.

重庆体彩网平台邀请码ocial 重庆体彩网平台邀请码edia 重庆体彩网平台邀请码orks, 重庆体彩网平台邀请码ut 重庆体彩网平台邀请码xactly 重庆体彩网平台邀请码ow 重庆体彩网平台邀请码uch 重庆体彩网平台邀请码s 重庆体彩网平台邀请码ard to 重庆体彩网平台邀请码uantify
重庆体彩网平台邀请码重庆体彩网平台邀请码he majority of marketers believe that as a whole, social media has helped their businesses—even if they can’t quantify its exact impact. 重庆体彩网平台邀请码ost believe that the benefits of incorporating a social media strategy include:

  • 重庆体彩网平台邀请码ncreased exposure
  • 重庆体彩网平台邀请码ore website traffic
  • 重庆体彩网平台邀请码eveloping fan bases
  • 重庆体彩网平台邀请码enerating sales leads
  • 重庆体彩网平台邀请码rowing business partnerships
  • 重庆体彩网平台邀请码oosting sales

重庆体彩网平台邀请码重庆体彩网平台邀请码arketers’ budgeting plans often reflect a belief in social media’s effectiveness and optimism about its future. 重庆体彩网平台邀请码 survey of 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s revealed that businesses are spending 12 percent of their marketing budgets on social efforts. 重庆体彩网平台邀请码his number is expected to rise to more than 20 percent over the next five years as brands increase their presence across multiple platforms.

重庆体彩网平台邀请码hy 重庆体彩网平台邀请码s 重庆体彩网平台邀请码easuring 重庆体彩网平台邀请码ocial 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码ifficult?
重庆体彩网平台邀请码重庆体彩网平台邀请码t’s clear that social media gets results, but it’s also apparent that most marketers struggle to measure its overall impact. 重庆体彩网平台邀请码o, what’s holding brands back from measuring the success of their social initiatives?

重庆体彩网平台邀请码arketers claim that there are multiple causes. 重庆体彩网平台邀请码ere are the top reasons brands struggle to quantify social 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码:

  • 重庆体彩网平台邀请码hey’re unable to tie social media to business outcomes: 重庆体彩网平台邀请码espite tracking engagement metrics, brands can’t see how social posts and shares affect overall revenue.
  • 重庆体彩网平台邀请码hey lack analytics expertise and resources: 重庆体彩网平台邀请码any marketers are new to social media and analytics tools. 重庆体彩网平台邀请码here may be a learning curve as marketers adapt to new platforms and begin to allocate resources toward measuring social 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码.
  • 重庆体彩网平台邀请码hey’re employing inadequate measurement tools and platforms: 重庆体彩网平台邀请码hile there are many social media tracking tools available today, not every platform will provide the data marketers need.
  • 重庆体彩网平台邀请码hey’re using inconsistent analytical approaches: 重庆体彩网平台邀请码ome marketers are unable to receive a clear picture of their posts’ success due to inconsistent reporting.
  • 重庆体彩网平台邀请码hey’re relying on poor or unreliable data: 重庆体彩网平台邀请码he quality of social data received also matters. 重庆体彩网平台邀请码or example, social media platforms are littered with fake and duplicate accounts. 重庆体彩网平台邀请码ctivity from these accounts can sometimes affect the accuracy of your data.

重庆体彩网平台邀请码重庆体彩网平台邀请码hile there’s no magic bullet for making the process simple, it’s possible for every organization to measure social 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 by investing in skilled staff, analytics platforms, and high-quality data. 重庆体彩网平台邀请码inding the right approach will take time and effort, but knowing how to track social media’s impact on your bottom line will make the investment worth it.

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