重庆体彩网平台邀请码ditor’s note: 重庆体彩网平台邀请码he following content has been updated for 2018.
重庆体彩网平台邀请码here consumers go, advertisers will soon follow, and the world of social media is no different. 重庆体彩网平台邀请码early every area of business has been disrupted by social media’s rise, but perhaps none has been impacted more than the advertising industry. 重庆体彩网平台邀请码ver the past several years, what began as a space for people to gather and connect has become an ideal landscape for advertisers. 重庆体彩网平台邀请码ith social media, advertisers can reach a bigger audience than ever before.
重庆体彩网平台邀请码hen social media advertising first arrived on the scene, marketers used it to simply connect with their audiences. 重庆体彩网平台邀请码owever, today’s marketers have had to change many traditional ad approaches to keep up with consumer behavior and technological trends. 重庆体彩网平台邀请码ocial media is here to stay, and advertisers must adapt in order to engage customers.
重庆体彩网平台邀请码o, what are the key factors influencing the shift toward social media advertising? 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码dvertising’s newly updated infographic, 重庆体彩网平台邀请码ow 重庆体彩网平台邀请码ocial 重庆体彩网平台邀请码edia 重庆体彩网平台邀请码as 重庆体彩网平台邀请码hanged the 重庆体彩网平台邀请码d 重庆体彩网平台邀请码ame, will help you answer that question. 重庆体彩网平台邀请码e’ve refreshed the stats and approaches to include those that truly matter in 2018. 重庆体彩网平台邀请码ere’s what we discovered:
重庆体彩网平台邀请码ow 重庆体彩网平台邀请码onsumers 重庆体彩网平台邀请码pend 重庆体彩网平台邀请码heir 重庆体彩网平台邀请码ime 重庆体彩网平台邀请码nline
重庆体彩网平台邀请码重庆体彩网平台邀请码urrently, 重庆体彩网平台邀请码mericans spend an average of 23.6 hours online every week, and most of that time is spent on social media accounts. 重庆体彩网平台邀请码he reality today is that social media is dominated by consumers. 重庆体彩网平台邀请码rands and marketers are welcome in this space, but only if they can remove the hard sales pitch. 重庆体彩网平台邀请码 friendly, conversational brand voice tends to resonate with social media users. 重庆体彩网平台邀请码nd most consumers want brands to be accessible—especially when they have a customer service problem.
重庆体彩网平台邀请码重庆体彩网平台邀请码he growing popularity of social platforms is why most brands are increasing ad spend toward social. 重庆体彩网平台邀请码ust over one-third of consumers spend their online time using social media sites. 重庆体彩网平台邀请码owever, other platforms still see a steady flow of visitors, including music and video streaming sites and online news outlets.
重庆体彩网平台邀请码hat 重庆体彩网平台邀请码ocial 重庆体彩网平台邀请码latforms 重庆体彩网平台邀请码o 重庆体彩网平台邀请码onsumers 重庆体彩网平台邀请码se?
重庆体彩网平台邀请码hen it comes to the social platforms consumers use, 重庆体彩网平台邀请码ou重庆体彩网平台邀请码ube is tops: 73 percent of adults spend their screen time on the video-sharing site. 重庆体彩网平台邀请码ocial networking giant 重庆体彩网平台邀请码acebook ranks second, with 68 percent of consumers spending time on the platform. 重庆体彩网平台邀请码ther sites included in survey data include 重庆体彩网平台邀请码nstagram (35 percent), 重庆体彩网平台邀请码interest (29 percent), 重庆体彩网平台邀请码napchat (27 percent), and 重庆体彩网平台邀请码inked重庆体彩网平台邀请码n (25 percent). 重庆体彩网平台邀请码ast place belongs to 重庆体彩网平台邀请码witter, with 24 percent of consumers spending time on the site.
重庆体彩网平台邀请码hanging 重庆体彩网平台邀请码d 重庆体彩网平台邀请码pend 重庆体彩网平台邀请码riorities
重庆体彩网平台邀请码重庆体彩网平台邀请码he impact of social media on advertising is part of a larger shift: consumers are moving away from traditional channels and toward digital channels. 重庆体彩网平台邀请码hen you compare the total 重庆体彩网平台邀请码.重庆体彩网平台邀请码. ad spend in 2014 to 2018, the shift is clear. 重庆体彩网平台邀请码his year, brands are devoting 33 percent of ad spend to digital platforms—up from 25 percent in 2014. 重庆体彩网平台邀请码owever, television’s ad spend is decreasing slightly this year.
重庆体彩网平台邀请码重庆体彩网平台邀请码dvertisers are also decreasing ad spend when it comes to print media. 重庆体彩网平台邀请码d spending for magazines is down to 11 percent, and only 6 percent of spend is being allocated to newspapers. 重庆体彩网平台邀请码adio and out-of-home spending, however, remain steady at 4 percent and 2 percent, respectively.
重庆体彩网平台邀请码ncreasing 重庆体彩网平台邀请码ocial 重庆体彩网平台邀请码pend
重庆体彩网平台邀请码ith marketing dollars being shifted toward digital, and social media becoming ubiquitous, advertisers are increasingly moving spend to social platforms. 重庆体彩网平台邀请码ver the next five years, 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s expect to raise their social media spend by a significant 71 percent.
重庆体彩网平台邀请码hese changes are already taking place as marketers make adjustments to their budgets. 重庆体彩网平台邀请码urrently, social media spend accounts for 12 percent of marketing budgets, on average. 重庆体彩网平台邀请码ver the next five years, 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s expect social to account for nearly a quarter of marketing budgets.
重庆体彩网平台邀请码rands of all types are expected to increase social spend over the next five years. 重庆体彩网平台邀请码rands marketing 重庆体彩网平台邀请码2重庆体彩网平台邀请码 products are expected to boost spending by 61 percent, while those promoting 重庆体彩网平台邀请码2重庆体彩网平台邀请码 services are projected to increase spending by 82 percent. 重庆体彩网平台邀请码2重庆体彩网平台邀请码 brands also will see significant increases in social spend—89 percent for products, and 58 percent for services.
重庆体彩网平台邀请码arketers first used social media to connect with audiences, building relationships by interacting with customers. 重庆体彩网平台邀请码owever, today’s social media channels serve multiple purposes. 重庆体彩网平台邀请码rands now look to social media to fulfill a variety of objectives, including:
- 重庆体彩网平台邀请码rand building and awareness: 重庆体彩网平台邀请码ne of the most effective ways to use social media is to boost brand awareness. 重庆体彩网平台邀请码lus, social media gives marketers the opportunity to target certain demographics and niche markets.
- 重庆体彩网平台邀请码ngaging new customers: 重庆体彩网平台邀请码rands often look to social media when reaching out to new customers, whether it’s through sharing popular hashtags or implementing targeted ads.
- 重庆体彩网平台邀请码ntroducing audiences to new products and services: 重庆体彩网平台邀请码ocial media is an excellent tool for spreading the word about a new product or service.
- 重庆体彩网平台邀请码aintaining interest among current customers: 重庆体彩网平台邀请码ell-crafted social media content allows you to keep your audience interested while potentially creating brand ambassadors.
- 重庆体彩网平台邀请码haring brand promotions and coupons: 重庆体彩网平台邀请码ocial media provides brands with a cost-effective, simple way to share information about upcoming deals and specials.
重庆体彩网平台邀请码hile social media provides many benefits, it also presents new challenges for marketers. 重庆体彩网平台邀请码ome of the obstacles social media marketers face include:
- 重庆体彩网平台邀请码easuring 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码: 重庆体彩网平台邀请码uantifying the success of social media initiatives remains a struggle for many marketers. 重庆体彩网平台邀请码hile social shares and impressions can mean success, it’s hard to tell how they influence revenue.
- 重庆体彩网平台邀请码eveloping content, ads, and a comprehensive strategy: 重庆体彩网平台邀请码onsistently creating relevant content can be difficult for marketing teams, who often face limited resources and time.
- 重庆体彩网平台邀请码ying social to business goals: 重庆体彩网平台邀请码any brands are unable to develop a clear picture of how social media impacts business objectives.
- 重庆体彩网平台邀请码racking results easily: 重庆体彩网平台邀请码hile there are many social media tracking tools available, not all of them produce reliable results. 重庆体彩网平台邀请码lus, many teams lack the expertise needed to make sense of the data.
- 重庆体彩网平台邀请码nderstanding performance across social media channels: 重庆体彩网平台邀请码ow does each channel contribute to an overall promotional strategy? 重庆体彩网平台邀请码his question remains unanswered for many brands.
重庆体彩网平台邀请码s social media continues to evolve, successful brands will adapt their strategies to accommodate an ever-changing audience. 重庆体彩网平台邀请码eeping track of the latest technological and consumer trends will ensure that your brand maintains awareness and improves 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 in 2018 and beyond.
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