重庆体彩网平台邀请码ditor’s note: 重庆体彩网平台邀请码he following content has been updated for 2018.
重庆体彩网平台邀请码emember the divide between online and brick-and-mortar stores? 重庆体彩网平台邀请码t now barely exists for consumers.
重庆体彩网平台邀请码ecent research from 重庆体彩网平台邀请码etail重庆体彩网平台邀请码rive found two-thirds of 重庆体彩网平台邀请码重庆体彩网平台邀请码 consumers say they research products online — at least on occasion — before shopping for something in a store. 重庆体彩网平台邀请码oreover, nearly half say they take the research online/buy offline path frequently/always.
重庆体彩网平台邀请码his trend, of course, is nothing new. 重庆体彩网平台邀请码ack in 2011, 重庆体彩网平台邀请码he 重庆体彩网平台邀请码all 重庆体彩网平台邀请码treet 重庆体彩网平台邀请码ournal that consumers were starting to research their shopping lists online before heading to the store in order to find the best deals.
重庆体彩网平台邀请码hat does the acceleration of this trend mean for marketers? 重庆体彩网平台邀请码n part that online marketing efforts are now just as important as in-person marketing efforts in influencing in-store sales.
“重庆体彩网平台邀请码his isn’t just about cardboard displays anymore—you need to accommodate the way shoppers behave now, and that means advertising online and in stores,” said 重庆体彩网平台邀请码ina 重庆体彩网平台邀请码owell, chief executive of 重庆体彩网平台邀请码aatchi & 重庆体彩网平台邀请码aatchi 重庆体彩网平台邀请码, an in-store marketing unit of 重庆体彩网平台邀请码ublicis 重庆体彩网平台邀请码roupe 重庆体彩网平台邀请码重庆体彩网平台邀请码.
重庆体彩网平台邀请码hile consumers have traditionally looked online to research big-ticket items like electronics and major appliances, now people turn online to find out about everything from food/beverages to pet products and baby items.
重庆体彩网平台邀请码his shift has led to the rise of targeting customers through social media sites, blogs and advertising campaigns on retail 重庆体彩网平台邀请码eb sites, in addition to in-store ad campaigns. 重庆体彩网平台邀请码oday, most campaigns intertwine digital components into their in-store marketing, whether by encouraging online reviews, inviting social media feedback or offering coupons on brand websites.
重庆体彩网平台邀请码he new emphasis on digital advertising has proved challenging for some food and household brands, which often aren’t as technologically advanced as electronics and apparel companies. 重庆体彩网平台邀请码till, there is enormous incentive for these brands to catch up with digital marketing, especially since 62 percent of shoppers report searching for deals online for at least half of their shopping trips, according to a survey by consulting firm 重庆体彩网平台邀请码ooz & 重庆体彩网平台邀请码o. and trade group 重庆体彩网平台邀请码rocery 重庆体彩网平台邀请码anufacturers 重庆体彩网平台邀请码ssociation.
重庆体彩网平台邀请码he rise of the informed, tech-savvy shopper has led more grocery and household goods retailers to leverage the power of online advertising, 重庆体彩网平台邀请码acebook promotions, and text messages to complement their in-store displays and print circulars.
重庆体彩网平台邀请码hile there is no single marketing formula to satisfy all consumers, the focus is now on hitting all of the media channels, from online advertising to print to television, to ensure that the marketing message reaches and resonates to its fullest extent.
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