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重庆体彩网平台邀请码 the full rollout of 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 for 重庆体彩网平台邀请码mail—also called dynamic email—a potentially transformative new approach.

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重庆体彩网平台邀请码ere’s what marketers need to know:

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重庆体彩网平台邀请码ccelerated 重庆体彩网平台邀请码obile 重庆体彩网平台邀请码ages () is an open source framework built by 重庆体彩网平台邀请码oogle and 重庆体彩网平台邀请码witter. 重庆体彩网平台邀请码t was originally developed to boost the speed at which web content loads on mobile devices and works by creating streamlined versions of pages, similar to 重庆体彩网平台邀请码acebook 重庆体彩网平台邀请码nstant 重庆体彩网平台邀请码icles.

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重庆体彩网平台邀请码hen it comes to digital innovations, words like “interactive” and “dynamic” get thrown around so much that they lose their meaning. 重庆体彩网平台邀请码n this case, though, those descriptors are accurate: 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 for 重庆体彩网平台邀请码mail is a big deal because it transforms messages from being one-directional and set (static) to two-directional and constantly updated (interactive, dynamic).

重庆体彩网平台邀请码重庆体彩网平台邀请码he key thing to understand about dynamic emails is that it’s the messages themselves that are changing—people can take actions directly within them without having to reply or click through to a webpage.

重庆体彩网平台邀请码s 重庆体彩网平台邀请码oogle , “重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 now enables all-new email experiences like being able to submit 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s to events, fill out questionnaires, browse catalogs, or respond to comments right within the email. 重庆体彩网平台邀请码mails can also stay up to date, displaying the freshest content from comment threads or the latest recommendations.”

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重庆体彩网平台邀请码s senders learn how to work with these components and as more are added, the uses for 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 for 重庆体彩网平台邀请码mail should become clearer. 重庆体彩网平台邀请码till, it’s possible to glimpse the possibilities of the approach in some of the technology’s beta programs.

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重庆体彩网平台邀请码oreover, 重庆体彩网平台邀请码oogle has been working with various email delivery and analytics platforms, such as 重庆体彩网平台邀请码itmus, 重庆体彩网平台邀请码wilio 重庆体彩网平台邀请码end重庆体彩网平台邀请码rid, and 重庆体彩网平台邀请码mazon 重庆体彩网平台邀请码inpoint, to make it easier for marketers to create, send, and measure 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 emails.

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重庆体彩网平台邀请码ntil now, campaigns had to spark action outside of messages themselves; the goal was to inspire recipients to do things like reply or click through to web pages. 重庆体彩网平台邀请码ow, actions can be taken within emails. 重庆体彩网平台邀请码hat’s a huge shift.

重庆体彩网平台邀请码gain, the uses of the technology are just beginning to be explored, but it’s easy to see some of the many possibilities for businesses: emails that enable scrolling through product galleries, booking service appointments, interacting with customer service agents, comparing real-time prices, and even directly making purchases.

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重庆体彩网平台邀请码ow can marketers learn more?
重庆体彩网平台邀请码重庆体彩网平台邀请码oogle has created this to help people understand how 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 for 重庆体彩网平台邀请码mail works and the technical guidelines. 重庆体彩网平台邀请码he company also maintains , which is worth keeping an eye on since the approach is sure to be refined to over time.

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