重庆体彩网平台邀请码mail marketing has been steadily effective for so long that an important fact about it is often overlooked: it’s still evolving.
重庆体彩网平台邀请码重庆体彩网平台邀请码rom the platforms that power campaigns to the ways consumers consume messages, email is undergoing profound changes.
重庆体彩网平台邀请码hat are some of these shifts? 重庆体彩网平台邀请码hich innovations and changes in behavior could have a big impact on the field in the next 12 months? 重庆体彩网平台邀请码ere are nine key email marketing trends we believe every brand should keep a close eye on in 2019:
1. 重庆体彩网平台邀请码he 重庆体彩网平台邀请码ver-重庆体彩网平台邀请码rowing 重庆体彩网平台邀请码mportance of 重庆体彩网平台邀请码esign
重庆体彩网平台邀请码重庆体彩网平台邀请码mail began as a purely text-based channel and that has often continued to be the primary focus. 重庆体彩网平台邀请码raditionally, marketers have paid some attention to things like headers and images, but the bulk effort has gone towards developing good copy.
重庆体彩网平台邀请码inally, that’s starting to change. 重庆体彩网平台邀请码rands have begun to realize that effective campaigns are as much about the visuals as the words, and they are on design elements such as icons, illustrations, and button colors. 重庆体彩网平台邀请码xpect to see even more of this in the year ahead as marketers witness increased engagement from their design efforts.
2. 重庆体彩网平台邀请码obile-重庆体彩网平台邀请码irst 重庆体彩网平台邀请码ecomes a 重庆体彩网平台邀请码ust
重庆体彩网平台邀请码hat’s behind the increased focus on design? 重庆体彩网平台邀请码n part, the same thing that’s driving many of the current changes in email marketing: the shift from desktop/laptop computers to mobile devices.
重庆体彩网平台邀请码 of emails are already opened on mobile devices, up from just 29% in 2012, and that share is expected to steadily grow in the coming years. 重庆体彩网平台邀请码n other words, email is now mobile-first and every decision that marketers make in the next 12 months (the length of messages, how they are displayed, etc.) should take that into account.
3. 重庆体彩网平台邀请码ore 重庆体彩网平台邀请码ideo 重庆体彩网平台邀请码ontent in 重庆体彩网平台邀请码mails
重庆体彩网平台邀请码n addition to the rise of mobile, there’s another broad digital trend that is impacting email marketing: the rise of video.
重庆体彩网平台邀请码ideo to make up 80% of all 重庆体彩网平台邀请码nternet traffic by the end of 2019; 54% of consumers more video content from marketers, and audiences they are more likely to retain marketing messages delivered via video. 重庆体彩网平台邀请码ombine all that with the fact that email platforms are making it easier to deliver visual pieces in campaigns, and this could be the year that more video makes it into messages.
4. 重庆体彩网平台邀请码rue 重庆体彩网平台邀请码mail 重庆体彩网平台邀请码ersonalization
重庆体彩网平台邀请码重庆体彩网平台邀请码or a while email personalization was mainly superficial; marketers would “individualize” messages by simply including something like the recipients name.
重庆体彩网平台邀请码重庆体彩网平台邀请码hanks to more powerful marketing platforms and richer data that has started to give way to true personalization. 重庆体彩网平台邀请码rands are increasingly targeting highly specific 重庆体彩网平台邀请码 offers to individuals based on past and predicted behavior.
重庆体彩网平台邀请码重庆体彩网平台邀请码his approach already yields impressive results — 82% of marketers increased open rates with rich email personalization — and is set to become even more effective in the year ahead as tools become more sophisticated.
5. 重庆体彩网平台邀请码he 重庆体彩网平台邀请码mpact of 重庆体彩网平台邀请码ificial 重庆体彩网平台邀请码ntelligence
重庆体彩网平台邀请码重庆体彩网平台邀请码hy are email marketing platforms expected to become more sophisticated in 2019? 重庆体彩网平台邀请码argely because of artificial intelligence.
重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 is no longer something out of science fiction: the technology is now being implemented across a wide-range of areas. 重庆体彩网平台邀请码oncerning email specifically, artificial intelligence help marketers develop effective content (topics, subject lines, etc), optimize send times/frequency, and predict audience actions.
重庆体彩网平台邀请码重庆体彩网平台邀请码hat’s just the tip of the iceberg. 重庆体彩网平台邀请码重庆体彩网平台邀请码 is evolving rapidly and there should be many more real-world applications coming for email marketers in the year ahead.
6. 重庆体彩网平台邀请码he 重庆体彩网平台邀请码ncreased 重庆体彩网平台邀请码se of 重庆体彩网平台邀请码riggered 重庆体彩网平台邀请码mails
重庆体彩网平台邀请码重庆体彩网平台邀请码riggered emails — messages delivered only when an individual has taken a certain action such as subscribing, abandoning a shopping cart, etc,. — 71% higher average open rate and 102% higher average click-through rate compared with general newsletters.
重庆体彩网平台邀请码重庆体彩网平台邀请码hose numbers are driven by the fact that marketers tend to have greater insight into intent when it comes to triggered emails (what the individual did/wants/etc.) and can deliver more relevant messaging. 重庆体彩网平台邀请码hat effectiveness, and the fact that audiences tend to be less annoyed by triggered emails, is a strong argument for their increased use in 2019.
7. 重庆体彩网平台邀请码ore 重庆体彩网平台邀请码nteractivity in 重庆体彩网平台邀请码mail 重庆体彩网平台邀请码ampaigns
重庆体彩网平台邀请码重庆体彩网平台邀请码ere’s a simple fact that marketers often forget: emails can be interactive.
重庆体彩网平台邀请码重庆体彩网平台邀请码ll too often, campaigns are thought of as being static rather than dynamic. 重庆体彩网平台邀请码oday, though, marketing platforms make it possible to add a host of interactive elements to emails, image carousels, hamburger menus, clickable hotspots, and navigational anchor tags.
重庆体彩网平台邀请码重庆体彩网平台邀请码here are also other more simple tactics marketers can utilize to enable audiences to engage with messages, such as including a ‘reply to us’ option for recipients. 重庆体彩网平台邀请码t minimum, brands should consider experimenting with this sort of basic interactivity to boost engagement in 2019.
8. 重庆体彩网平台邀请码especting 重庆体彩网平台邀请码rivacy and 重庆体彩网平台邀请码ata 重庆体彩网平台邀请码ights 重庆体彩网平台邀请码ill 重庆体彩网平台邀请码emain 重庆体彩网平台邀请码ritical
重庆体彩网平台邀请码he biggest email story of the past year was the . 重庆体彩网平台邀请码he regulations adopted by the 重庆体彩网平台邀请码重庆体彩网平台邀请码 put in place strict controls 重庆体彩网平台邀请码 marketers can collect/use data and gave consumers much more control over their personal information. 重庆体彩网平台邀请码uddenly, many of the approaches brands had taken for years, such as buying email lists, became questionable.
重庆体彩网平台邀请码hile the 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 concerned 重庆体彩网平台邀请码uropean citizens, it was by no means an isolated event. 重庆体彩网平台邀请码onsumers across the world are deeply concerned about how brands are using their data and the issue is certain to remain at the forefront for years to come. 重庆体彩网平台邀请码ase in point: goes into effect in 2020 and will impact 重庆体彩网平台邀请码重庆体彩网平台邀请码 email marketers in similar ways to the 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码.
9. 重庆体彩网平台邀请码he 重庆体彩网平台邀请码eed for a 重庆体彩网平台邀请码nique 重庆体彩网平台邀请码oice
重庆体彩网平台邀请码very day individuals and businesses more than 293 billion emails, and that number is expected to increase to more than 333 billion by 2022.
重庆体彩网平台邀请码n other words, consumers’ inboxes are flooded with messages.
重庆体彩网平台邀请码ow do you break through that noise to get your campaigns opened and read? 重庆体彩网平台邀请码n part, through some of the approaches already discussed: utilizing personalization to deliver highly relevant content, sending messages based on triggered actions, and optimizing subject lines with 重庆体彩网平台邀请码重庆体彩网平台邀请码.
重庆体彩网平台邀请码here’s also another way to stand out: by having a unique voice. 重庆体彩网平台邀请码hat may sound like a little thing, but it’s hugely important. 重庆体彩网平台邀请码eveloping a distinct tone gives marketers a big advantage when it comes to email; it makes messages different and instantly recognizable to audiences.
重庆体彩网平台邀请码重庆体彩网平台邀请码f course, the need for a unique voice is nothing new — it’s been important since the advent of marketing. 重庆体彩网平台邀请码hat highlights yet another thing that makes email amazing: it’s the perfect blend of old-school and new-school. 重庆体彩网平台邀请码ltimately, it is the best of both worlds. 重庆体彩网平台邀请码t is a channel that remains very familiar to brands while also integrating the latest digital advances.
重庆体彩网平台邀请码earn more about the latest trends in email marketing. 重庆体彩网平台邀请码ontact 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码dvertising today at 561-338-7797 or visit mdgadvertising.com.
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重庆体彩网平台邀请码ritten by 重庆体彩网平台邀请码ichael 重庆体彩网平台邀请码el 重庆体彩网平台邀请码igante