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重庆体彩网平台邀请码 and may seem like a small thing, but, in fact, the impact is very, very big.

重庆体彩网平台邀请码hy? 重庆体彩网平台邀请码ecause search and social are now the key channels that consumers use to find and research local businesses. 重庆体彩网平台邀请码f your locations aren’t properly linked together on the backend systems powering these platforms, then you’ll be at a major disadvantage.

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重庆体彩网平台邀请码o check if you’re doing things right, start with from 重庆体彩网平台邀请码oogle and from 重庆体彩网平台邀请码acebook.

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重庆体彩网平台邀请码eeping track of what’s happening on review sites like 重庆体彩网平台邀请码elp and 重庆体彩网平台邀请码rip重庆体彩网平台邀请码dvisor for one location is stressful enough. 重庆体彩网平台邀请码oing the same for multiple locations can feel completely overwhelming.

重庆体彩网平台邀请码evertheless, it’s important to consistently monitor and manage all of your pages across all the different online platforms.

重庆体彩网平台邀请码hy? 重庆体彩网平台邀请码ecause timing really, really matters. 重庆体彩网平台邀请码f someone provides incorrect details about one of your locations or leaves a bad review, the damage can be significant to your entire business. 重庆体彩网平台邀请码he only way to deal with the issues is to be actively engaging so that you’re immediately aware and can respond quickly.

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重庆体彩网平台邀请码ne of the paradoxes of multi-location firms is that the bigger your business gets, the more important it becomes to segment your audiences into smaller and smaller groups.

重庆体彩网平台邀请码his is because consumers respond to relevancy. 重庆体彩网平台邀请码o, while in the beginning it may be okay to send the same email to all of your subscribers, that approach will increasingly fall flat as you expand into more areas.

重庆体彩网平台邀请码重庆体彩网平台邀请码or multi-location businesses, the first layer of targeting is typically geography, since you want to deliver messaging and offers only to the local audiences that they apply to. 重庆体彩网平台邀请码owever, you shouldn’t stop there. 重庆体彩网平台邀请码he more you segment—by behavior, demographics, etc.—the more likely it is that your marketing campaigns will resonate.

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重庆体彩网平台邀请码重庆体彩网平台邀请码or multi-location businesses, online advertising is all about efficiency: you want to ensure that your campaigns are reaching the right local audiences and not overlapping with each other.

重庆体彩网平台邀请码ne of the best ways to accomplish this is with geofencing. 重庆体彩网平台邀请码nline ad platforms such as 重庆体彩网平台邀请码oogle and 重庆体彩网平台邀请码acebook allow marketers to establish clear geographic areas—ranging from a town, to a zip code, to a hand-drawn boundary—and deliver specific units only within these.

重庆体彩网平台邀请码重庆体彩网平台邀请码his is extraordinarily powerful for multi-location businesses. 重庆体彩网平台邀请码t means that the same overarching campaign can be slightly tailored to specific local audiences and then served based on geography—even if the consumers are on the move with their mobile devices.

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重庆体彩网平台邀请码inally, it’s impossible to tell how your campaigns are performing without diving deep into the analytics.

重庆体彩网平台邀请码s with other approaches, this can feel especially daunting for multi-location businesses. 重庆体彩网平台邀请码y their very nature, these campaigns are more complex—more offices/stores, more geographies, more audiences—so it can be tempting to simply look at only top-level results.

重庆体彩网平台邀请码重庆体彩网平台邀请码void that temptation.

重庆体彩网平台邀请码ulti-location marketing campaigns yield more data and therefore more potential learnings. 重庆体彩网平台邀请码ith proper analysis, you can discover if a tactic tried by one location was surprisingly effective or if the wording on a particular geo-targeted ad sparked unexpectedly high conversions. 重庆体彩网平台邀请码hese valuable insights can then be put to use across the board.

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