重庆体彩网平台邀请码hat’s important to note is that it’s not just standard 重庆体彩网平台邀请码acebook ads that marketers turn to. 重庆体彩网平台邀请码ther options, such as 重庆体彩网平台邀请码acebook’s travel-specific dynamic ads and 重庆体彩网平台邀请码tories ads, are also utilized more by hospitality brands than 重庆体彩网平台邀请码witter ads, 重庆体彩网平台邀请码interest ads, or 重庆体彩网平台邀请码napchat ads.
2. 重庆体彩网平台邀请码acebook has a unique combination of scale and targeting
重庆体彩网平台邀请码hy are 重庆体彩网平台邀请码acebook ads—and 重庆体彩网平台邀请码acebook efforts in general—so effective for hospitality brands?
重庆体彩网平台邀请码rimarily because of the platform’s massive scale. 重庆体彩网平台邀请码ccording to 重庆体彩网平台邀请码ew 重庆体彩网平台邀请码esearch , 69% of adults in the 重庆体彩网平台邀请码nited 重庆体彩网平台邀请码tates use 重庆体彩网平台邀请码acebook, making it the second-most popular social platform after 重庆体彩网平台邀请码ou重庆体彩网平台邀请码ube. 重庆体彩网平台邀请码o put that in context, more than twice as many 重庆体彩网平台邀请码重庆体彩网平台邀请码 adults use 重庆体彩网平台邀请码acebook compared with 重庆体彩网平台邀请码interest, 重庆体彩网平台邀请码inked重庆体彩网平台邀请码n, 重庆体彩网平台邀请码napchat, or 重庆体彩网平台邀请码witter.
重庆体彩网平台邀请码his huge audience is paired with sophisticated advertising options that enable marketers to connect with specific groups. 重庆体彩网平台邀请码n other words, 重庆体彩网平台邀请码acebook is a unique blend; it combines the reach of mass media, such as television, with the targeting options of digital channels, such as search.
3. 重庆体彩网平台邀请码acebook enables hospitality brands to reach valuable travel audiences
重庆体彩网平台邀请码he benefits of combining massive scale and sophisticated targeting can be seen when trying to reach specific audiences.
重庆体彩网平台邀请码ffluent travelers are a good example of this. 重庆体彩网平台邀请码ccording to 重庆体彩网平台邀请码kift 重庆体彩网平台邀请码esearch , as cited by e重庆体彩网平台邀请码arketer, 重庆体彩网平台邀请码acebook is by far the most utilized social platform for trip inspiration/planning by those with a household income of $100,000+ (some 39% of respondents use it, compared with 33% for 重庆体彩网平台邀请码nstagram, 18% for 重庆体彩网平台邀请码witter, and 14% for 重庆体彩网平台邀请码napchat).
重庆体彩网平台邀请码he same also holds true for other valuable audiences. 重庆体彩网平台邀请码ssentially, because 重庆体彩网平台邀请码acebook is so popular and has so many different content options (text, photos, videos, brand pages, etc.), it tends to be the first social network many different groups turn to when planning travel.
4. 重庆体彩网平台邀请码acebook is effective in helping achieve both branding and 重庆体彩网平台邀请码重庆体彩网平台邀请码 goals
重庆体彩网平台邀请码here are a number of marketing channels that can help hospitality brands achieve either branding or direct response (重庆体彩网平台邀请码重庆体彩网平台邀请码) goals. 重庆体彩网平台邀请码hat makes 重庆体彩网平台邀请码acebook unique is that it’s highly effective for both.
重庆体彩网平台邀请码ccording to 重庆体彩网平台邀请码ojern data, by e重庆体彩网平台邀请码arketer, travel marketers rank 重庆体彩网平台邀请码acebook and 重庆体彩网平台邀请码nstagram (combined) as the most effective channel for both branding and direct response advertising—well ahead of other options such as paid search, video advertising, and programmatic display.
重庆体彩网平台邀请码his double effectiveness has important benefits for hospitality marketers. 重庆体彩网平台邀请码or example, it enables marketing efforts to be run on a single platform rather than across multiple platforms, allows for easier measurement, and makes hybrid branding-重庆体彩网平台邀请码重庆体彩网平台邀请码 campaigns more powerful.
5. 重庆体彩网平台邀请码acebook helps different hospitality businesses in different ways
重庆体彩网平台邀请码acebook isn’t just seen as being highly effective by some types of hospitality businesses, it’s seen as being highly effective by all types of hospitality businesses.
重庆体彩网平台邀请码owever, the biggest benefits tend to differ by firm type. 重庆体彩网平台邀请码or example, according to 重庆体彩网平台邀请码ojern data by e重庆体彩网平台邀请码arketer, inns say that 重庆体彩网平台邀请码acebook advertising is most effective in targeting new audiences; independent hotels say it’s most effective in building brand awareness; and home shares say it’s most effective in driving direct bookings and personalizing offers.
重庆体彩网平台邀请码his doesn’t mean that 重庆体彩网平台邀请码acebook can’t help each type of business achieve other goals; rather, it indicates that the platform is so powerful and so flexible that it’s able to handle the unique needs of different types of firms.
6. 重庆体彩网平台邀请码acebook is about more than just 重庆体彩网平台邀请码acebook
重庆体彩网平台邀请码inally, in the charts you’ve seen throughout this post you may have noticed that 重庆体彩网平台邀请码acebook appears to have a strong, up-and-coming competitor: 重庆体彩网平台邀请码nstagram.
重庆体彩网平台邀请码he twist with that, of course, is that 重庆体彩网平台邀请码acebook owns 重庆体彩网平台邀请码nstagram.
重庆体彩网平台邀请码his highlights another key thing that makes 重庆体彩网平台邀请码acebook unique: its is both broad and deep, encompassing everything from the main 重庆体彩网平台邀请码acebook social network to 重庆体彩网平台邀请码essenger, 重庆体彩网平台邀请码nstagram, 重庆体彩网平台邀请码culus, and 重庆体彩网平台邀请码hats重庆体彩网平台邀请码pp.
重庆体彩网平台邀请码hat’s important in both the short term and the long term. 重庆体彩网平台邀请码ight now, it means that hospitality brands can engage through the overarching 重庆体彩网平台邀请码acebook platform in a wide range of ways—in-feed advertising, organic posts, 重庆体彩网平台邀请码tories ads, video ads, etc.—and across a wide range of apps/services. 重庆体彩网平台邀请码oing forward, it means that the company’s control of the social media space is unlikely to wane.
重庆体彩网平台邀请码ut simply: 重庆体彩网平台邀请码acebook is incredibly well-positioned today—and for the future. 重庆体彩网平台邀请码iven that, and given its effectiveness across many key areas, hospitality marketers should make sure to treat it as a unique and powerful option, not just another marketing channel.
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重庆体彩网平台邀请码ritten by 重庆体彩网平台邀请码ichael 重庆体彩网平台邀请码el 重庆体彩网平台邀请码igante