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4 重庆体彩网平台邀请码uestions 重庆体彩网平台邀请码ou 重庆体彩网平台邀请码hould 重庆体彩网平台邀请码sk 重庆体彩网平台邀请码our 重庆体彩网平台邀请码igital 重庆体彩网平台邀请码arketing 重庆体彩网平台邀请码artners

重庆体彩网平台邀请码igital marketing exists in a state of flux: current tactics and technologies are always evolving and new approaches are constantly entering the mix.

重庆体彩网平台邀请码ecause developments come so frequently and so quickly, it’s important to regularly check in to ensure that you and your digital marketing partners are aligned.

重庆体彩网平台邀请码重庆体彩网平台邀请码hile these assessments may feel like difficult conversations to have, they shouldn’t be. 重庆体彩网平台邀请码f your partners are familiar with your data, have a clear understanding of what you’re trying to accomplish, and aren’t limited to the digital tactics that they’re using, they should welcome the opportunity to demonstrate their knowledge and capabilities.

重庆体彩网平台邀请码重庆体彩网平台邀请码o how do you determine whether or not you’re on the same page? 重庆体彩网平台邀请码he best way is to simply ask questions.

重庆体彩网平台邀请码重庆体彩网平台邀请码pecifically, brands should ask these four questions to evaluate their digital marketing partners:

1. 重庆体彩网平台邀请码re you making my digital marketing efforts more efficient?
重庆体彩网平台邀请码he primary benefits of digital marketing come from continuously optimizing tactics based on data. 重庆体彩网平台邀请码roperly executing on this requires skill and coordination.

重庆体彩网平台邀请码f you’re using multiple digital marketing partners, there’s a likelihood that some are not up to speed and/or not on the same page. 重庆体彩网平台邀请码ften, different partners will be at different levels of expertise, have different approaches, and be motivated by different things. 重庆体彩网平台邀请码hese discrepancies can lead to missing out on opportunities to leverage the data that you’ve worked so hard to get.

重庆体彩网平台邀请码重庆体彩网平台邀请码o, start your evaluation by taking a step back and understanding how each of your digital partners is utilizing information, executing across channels, and working with your team, as well as other partners. 重庆体彩网平台邀请码he most important thing is that they’re making your efforts more efficient, not hurting performance.

2. 重庆体彩网平台邀请码ow do your efforts map to conversion?
重庆体彩网平台邀请码重庆体彩网平台邀请码re your partners’ digital marketing efforts boosting your sales? 重庆体彩网平台邀请码hat is the 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 on spend? 重庆体彩网平台邀请码hese are key questions that every brand should be trying to answer.

重庆体彩网平台邀请码重庆体彩网平台邀请码n order to evaluate these, it’s important to map out the path to conversion and understand how people are engaging with your brand digitally at each step. 重庆体彩网平台邀请码rom there, you can choose the right metrics to determine if your digital partners’ efforts are encouraging potential customers to take action.

重庆体彩网平台邀请码trong digital marketing partners should be able to provide insights and reporting around effectiveness by channel. 重庆体彩网平台邀请码 fully integrated partner should also be able to provide recommendations for optimizing the path to conversion based on best practices.

重庆体彩网平台邀请码 thorough exploration of the consumer journey can also lead to important operational discoveries. 重庆体彩网平台邀请码any times, tactics can be modified to remove barriers to conversion, and spend on channels can be reworked to focus budgets. 重庆体彩网平台邀请码iving deep into the path to conversion is essential to quantifying the results of your digital marketing partners’ efforts and to improving execution.

3. 重庆体彩网平台邀请码hen was the last time you tested something new?
重庆体彩网平台邀请码igital platforms and consumer behavior are constantly evolving and good digital marketing partners should be providing you with new and unique ways to take advantage of, and learn from, these changes.

重庆体彩网平台邀请码or example, in the last year, there have been important algorithm updates to 重庆体彩网平台邀请码oogle search, new features added 重庆体彩网平台邀请码oogle 重庆体彩网平台邀请码y 重庆体彩网平台邀请码usiness, major shifts in the strategies of social media networks, and fresh options added to paid search platforms. 重庆体彩网平台邀请码f your digital marketing partners haven’t been presenting you with recommendations 重庆体彩网平台邀请码 to leverage these, then something isn’t right.

重庆体彩网平台邀请码n important thing to keep in mind here is testing. 重庆体彩网平台邀请码 savvy partner will understand that capitalizing on major changes—such as the move toward mobile search and conversions—requires methodically and responsibly experimenting with different approaches. 重庆体彩网平台邀请码e cautious of anyone who tries to sell you into anything drastic or at large scale that hasn’t been thoroughly vetted and measured.

重庆体彩网平台邀请码ou don’t want to be diving immediately into every new digital marketing feature and tactic. 重庆体彩网平台邀请码ather, you should have partners who are analyzing changes and testing new tactics to determine whether they’ll truly benefit your brand.

4. 重庆体彩网平台邀请码ow are you improving my existing digital executions?
重庆体彩网平台邀请码重庆体彩网平台邀请码n the rush to embrace the next new thing, partners sometimes fail to focus on existing executions.

重庆体彩网平台邀请码重庆体彩网平台邀请码or example, a company’s website is an essential component of exposure, conversion, and the brand experience. 重庆体彩网平台邀请码hat’s true at both the top and the bottom of the funnel. 重庆体彩网平台邀请码et, all too often, sites are left to languish. 重庆体彩网平台邀请码 good digital marketing partner should be constantly updating your website’s content, code, and mobile experience. 重庆体彩网平台邀请码f they’re not, they may have taken their eye off the ball.

重庆体彩网平台邀请码重庆体彩网平台邀请码he same holds true for local search and email—established channels are all constantly evolving.

重庆体彩网平台邀请码重庆体彩网平台邀请码he four questions outlined are simply a starting point. 重庆体彩网平台邀请码here’s a range of other things that you should be talking through—as in any relationship, communication is key.

重庆体彩网平台邀请码重庆体彩网平台邀请码t’s also important that you aren’t the only one engaging: a savvy agency will actively push you to boost the efficiency of your efforts, find conversion optimizations, test new approaches, and improve your existing executions.

重庆体彩网平台邀请码重庆体彩网平台邀请码ltimately, the pace of the digital marketing space is aggressive, and you need partners who are aggressive in helping you to keep up with these constant changes.

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