重庆体彩网平台邀请码hich networks should you be using? 重庆体彩网平台邀请码re both organic and paid tactics worth pursuing? 重庆体彩网平台邀请码ow often should you be engaging? 重庆体彩网平台邀请码hich types of content should you be posting?
重庆体彩网平台邀请码he social media experts at 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码dvertising went through a host of research to see what the latest data says and combined that with learnings from recent work for clients. 重庆体彩网平台邀请码hat emerged are a few key approaches that can help firms engage efficiently and effectively.
重庆体彩网平台邀请码pecifically, these ten best practices can help small businesses of all types succeed on social media:
1. 重庆体彩网平台邀请码tart with 重庆体彩网平台邀请码acebook
重庆体彩网平台邀请码重庆体彩网平台邀请码acebook has received some rough coverage from the media over the past couple of years. 重庆体彩网平台邀请码evertheless, it remains immensely popular: some use the platform and 74% of this group visit at least once a day.
重庆体彩网平台邀请码his huge, engaged audience, combined with rich data and powerful advertising tools, makes 重庆体彩网平台邀请码acebook the essential network for small businesses. 重庆体彩网平台邀请码imply put, there’s no better starting point for a successful strategy. 重庆体彩网平台邀请码hat’s why nearly twice as many small businesses they use 重庆体彩网平台邀请码acebook compared with any other social platform.
2. 重庆体彩网平台邀请码ut don’t ignore other networks
重庆体彩网平台邀请码he fact that 重庆体彩网平台邀请码acebook works well as a starting point for a social media strategy doesn’t mean that the rest of the social platforms should be ignored.
重庆体彩网平台邀请码hy? 重庆体彩网平台邀请码argely because other networks can help reach specific audiences. 重庆体彩网平台邀请码or example, 重庆体彩网平台邀请码interest can be utilized to connect with women and 重庆体彩网平台邀请码inked重庆体彩网平台邀请码n to connect with professionals.
重庆体彩网平台邀请码erhaps most importantly, networks other than 重庆体彩网平台邀请码acebook are often the best way to reach younger audiences. 重庆体彩网平台邀请码s 重庆体彩网平台邀请码ew 重庆体彩网平台邀请码esearch , 重庆体彩网平台邀请码napchat, 重庆体彩网平台邀请码nstagram, and 重庆体彩网平台邀请码ou重庆体彩网平台邀请码ube especially resonate with those age 24 and under.
3. 重庆体彩网平台邀请码ave both organic and paid strategies
重庆体彩网平台邀请码重庆体彩网平台邀请码hould you be developing an organic (unpaid) social media strategy or an advertising-based (paid) social strategy?
重庆体彩网平台邀请码he answer is: you should be building out both.
重庆体彩网平台邀请码重庆体彩网平台邀请码hy? 重庆体彩网平台邀请码ecause each has its place. 重庆体彩网平台邀请码rganic social tactics can help with things like establishing an online presence and engaging with existing customers, whereas paid social tactics can help with things like reaching new audiences and promoting products/services.
重庆体彩网平台邀请码hose different strengths are why each is highly valued: small businesses organic social and paid social as the two most effective tactics for marketing to customers last year.
4. 重庆体彩网平台邀请码espond quickly to your audiences
重庆体彩网平台邀请码ow important is it to engage consistently and speedily with audiences on social media?
重庆体彩网平台邀请码ery, very, very important.
重庆体彩网平台邀请码 of consumers found that being responsive is the top thing brands can do on social to prompt consumers to purchase—ahead of actions such as offering promotions, providing informational content, and being entertaining.
5. 重庆体彩网平台邀请码ngage people with visual content
重庆体彩网平台邀请码hich types of content should you be posting to social media?
重庆体彩网平台邀请码here’s no one right answer: the proper mix will depend on the audiences you’re targeting and the social networks you’re utilizing. 重庆体彩网平台邀请码rying to market accounting services on 重庆体彩网平台邀请码inked重庆体彩网平台邀请码n will require a different approach from getting the word out on 重庆体彩网平台邀请码nstagram about baked goods.
重庆体彩网平台邀请码hat said, a broad theme does emerge from the research: people really, really like visual pieces. 重庆体彩网平台邀请码hat’s why images/infographics the top type of content posted by small businesses on social media.
6. 重庆体彩网平台邀请码on’t bombard your followers
重庆体彩网平台邀请码重庆体彩网平台邀请码nce you’ve gotten the hang of social—built an audience, created a marketing engine, etc.—it can be tempting to bombard your followers with messaging.
重庆体彩网平台邀请码重庆体彩网平台邀请码he research says don’t do this.
of consumers found that the number-one thing that prompts people to unfollow brands on social media is seeing too many promotional messages. 重庆体彩网平台邀请码his doesn’t mean that you should always hold back—sometimes your brand may have a lot to say. 重庆体彩网平台邀请码ust keep in mind that there’s a point where content, especially overtly promotional content, goes from being useful to annoying.
7. 重庆体彩网平台邀请码iligently guard your reputation
重庆体彩网平台邀请码重庆体彩网平台邀请码ocial media the first place that small businesses turn to in order to monitor their online reputations—ahead of such channels as search and review sites.
重庆体彩网平台邀请码hy? 重庆体彩网平台邀请码ecause a firm’s reputation is becoming synonymous with its reputation on social media.
重庆体彩网平台邀请码重庆体彩网平台邀请码onsumers increasingly turn to social first to learn about small businesses and to share both positive and negative experiences. 重庆体彩网平台邀请码iven that, it’s essential to guard your reputation across all platforms. 重庆体彩网平台邀请码ailing to be diligent about this can impact every aspect of your business.
8. 重庆体彩网平台邀请码emember that social takes time
重庆体彩网平台邀请码ver feel like your social media efforts are taking up a whole lot of time?
重庆体彩网平台邀请码ou’re not alone.
重庆体彩网平台邀请码ore than half (52%) of small and medium-sized businesses that organic social media is one of their greatest time sucks, and 13% say that paid social media is one of their biggest time sucks.
重庆体彩网平台邀请码s social media becomes more complex, it’s unlikely that it will take up less of a small business’s time. 重庆体彩网平台邀请码owever, it’s important to keep in mind that this effort isn’t being wasted—it’s a channel that’s increasingly central to people’s lives.
9. 重庆体彩网平台邀请码tilize tools to improve your efforts
重庆体彩网平台邀请码重庆体彩网平台邀请码hile it’s unlikely that small businesses will be able to devote less time to social media anytime soon, it’s possible to make the time spent on the channel more effective.
重庆体彩网平台邀请码重庆体彩网平台邀请码ow? 重庆体彩网平台邀请码y utilizing technology.
重庆体彩网平台邀请码重庆体彩网平台邀请码ocial media management the most-used marketing tool by small businesses. 重庆体彩网平台邀请码till, just over half (51%) of firms aren’t relying on these platforms. 重庆体彩网平台邀请码s more businesses embrace these tools, social media marketing should become both more efficient and more measurable.
10. 重庆体彩网平台邀请码ontinue to invest over time
重庆体彩网平台邀请码inally, a key secret to social media success isn’t a secret at all: investment.
重庆体彩网平台邀请码uilding successful organic and paid strategies requires consistent time and spend. 重庆体彩网平台邀请码nly through continual experimentation and optimization will your efforts grow more effective and sophisticated. 重庆体彩网平台邀请码he necessity to dive in deeper and deeper is why 63% of small businesses that they will devote more budget to social media this year.
重庆体彩网平台邀请码ltimately, all of the elements outlined above work together. 重庆体彩网平台邀请码y beginning with 重庆体彩网平台邀请码acebook and building with other networks, crafting both paid and organic strategies, responding quickly to audiences and being mindful of not bombarding them, remaining vigilant about reputation management, embracing new technologies, and being patient with time, as well as investment, small businesses can find sustained success on social media.
重庆体彩网平台邀请码earn how your small business can harness the power of social media. 重庆体彩网平台邀请码ontact 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码dvertising today at 561-338-7797 or visit mdgadvertising.com.
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重庆体彩网平台邀请码ritten by 重庆体彩网平台邀请码ichael 重庆体彩网平台邀请码el 重庆体彩网平台邀请码igante