重庆体彩网平台邀请码t’s time to make some work-related 重庆体彩网平台邀请码ew 重庆体彩网平台邀请码ear’s resolutions.
重庆体彩网平台邀请码or most marketers, that’s no easy task. 重庆体彩网平台邀请码here are now so many different channels and tactics in the mix that having to choose just a few areas to focus (or refocus) on can feel overwhelming.
重庆体彩网平台邀请码重庆体彩网平台邀请码o, where should you start? 重庆体彩网平台邀请码hich approaches should you consider embracing to make your marketing efforts more efficient and effective in the year ahead?
重庆体彩网平台邀请码o help, we’ve pulled together this list of 10 resolutions that every marketer should consider making in 2020 to have a more productive and prosperous year:
1. 重庆体彩网平台邀请码 will remember that social networks are changing.
重庆体彩网平台邀请码ocial networks have been around for long enough that it’s easy to think of them as being fairly set.
重庆体彩网平台邀请码重庆体彩网平台邀请码n truth, they’re rapidly and fundamentally changing. 重庆体彩网平台邀请码his is occurring in many ways, including in these two key areas:
- 重庆体彩网平台邀请码tories: 重庆体彩网平台邀请码udiences are increasingly embracing this mixed-media, disappearing format. 重庆体彩网平台邀请码tories are already used by more than 450 million people each day on 重庆体彩网平台邀请码hats重庆体彩网平台邀请码pp, 300 million on 重庆体彩网平台邀请码nstagram, 191 million on 重庆体彩网平台邀请码napchat, and 150 million on 重庆体彩网平台邀请码acebook.
- 重庆体彩网平台邀请码urchasing: 重庆体彩网平台邀请码s platforms add features such as buy buttons and easy checkout, social is shifting from being a channel primarily suited for awareness-building to one that’s valuable throughout the path to purchase. 重庆体彩网平台邀请码n fact, some 21% of 重庆体彩网平台邀请码nternet users say that they’ve already been motivated to buy products because of social content.
重庆体彩网平台邀请码重庆体彩网平台邀请码or marketers looking to use social media effectively in 2020, it’s essential to remember that the channel is evolving and that everything from its formats to its role in the purchase funnel is in flux.
2. 重庆体彩网平台邀请码 will also remember that search is changing.
重庆体彩网平台邀请码peaking of important channels that are in flux, search is also in a period of transition.
重庆体彩网平台邀请码hat’s largely because people are interacting with their digital devices in new ways. 重庆体彩网平台邀请码hereas in the past, almost all search queries were typed on a keyboard attached to a computer, today’s audiences have other options, such as speaking into a phone voice assistant or home speaker. 重庆体彩网平台邀请码hey can also utilize visual search, which replaces traditional text input with images. 重庆体彩网平台邀请码ssentially, instead of typing something like “重庆体彩网平台邀请码ashington 重庆体彩网平台邀请码onument” into a box, a user can receive results simply by sharing a photo of the 重庆体彩网平台邀请码ashington 重庆体彩网平台邀请码onument with the search platform.
重庆体彩网平台邀请码重庆体彩网平台邀请码here this all leads is still uncertain. 重庆体彩网平台邀请码hat’s clear is that traditional search strategies—such as site optimizations and content targeting—will need to be revisited in the year ahead as the channel changes.
3. 重庆体彩网平台邀请码 will utilize location data effectively.
重庆体彩网平台邀请码nother important evolution that search, social, and other digital channels have undergone is their ability to deliver and make use of rich location data.
重庆体彩网平台邀请码hanks to the widespread adoption of 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码-enabled smartphones and increasingly sophisticated information analysis, it’s now possible to connect with consumers in specific geographies based on their behaviors and preferences.
重庆体彩网平台邀请码hat ability helps marketers in a number of key ways, including by enabling real-time ad targeting, better segmentation, richer customer insights, and more-accurate attribution.
重庆体彩网平台邀请码重庆体彩网平台邀请码y utilizing location data effectively in 2020, you can both better understand your audiences and improve the efficiency of your marketing efforts.
4. 重庆体彩网平台邀请码 will focus on good design.
重庆体彩网平台邀请码arketers sometimes think of good design as nice to have; that it’s something that superficially improves experiences but doesn’t significantly impact business results.
重庆体彩网平台邀请码arketers sometimes think of good design as something nice to have; believing that it superficially improves experiences, but doesn’t significantly impact business results.
重庆体彩网平台邀请码hat’s a misguided view because good design has powerful benefits for firms of all types. 重庆体彩网平台邀请码or example, it can establish a clear brand identity, demonstrate quality to consumers, and increase loyalty.
重庆体彩网平台邀请码he key is to consider design at all times, not just with big undertakings such as a website revamp or a new campaign. 重庆体彩网平台邀请码fter all, even the simple day-to-day act of picking a font重庆体彩网平台邀请码 can have a major impact.
重庆体彩网平台邀请码ltimately, by focusing on good design in 2020 you won’t just be improving the aesthetics of your marketing efforts—you’ll also be improving their performance.
5. 重庆体彩网平台邀请码 will experiment with my email campaigns.
重庆体彩网平台邀请码mail is the tried-and-true workhorse of digital marketing, delivering consistent results year after year.
重庆体彩网平台邀请码his reliability makes it tempting to simply stick with existing email approaches in 2020 and focus on innovating in other areas.
重庆体彩网平台邀请码hat’s a mistake because email, like other channels such as search and social, is evolving. 重庆体彩网平台邀请码ase in point: 重庆体彩网平台邀请码oogle’s 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 initiative重庆体彩网平台邀请码 is now bringing true interactivity to email, enabling recipients to do things within messages such as submit 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码s to events, fill out questionnaires, browse catalogs, and respond to comments.
重庆体彩网平台邀请码oreover, audience behavior is changing as people increasingly open emails and take action on their mobile devices.
重庆体彩网平台邀请码iven all that, don’t shy away from experimenting with your email campaigns in the year ahead; by keeping up with how the channel is changing, you’ll avoid being left behind.
6. 重庆体彩网平台邀请码 will ensure that my website is speedy.
重庆体彩网平台邀请码重庆体彩网平台邀请码ike email innovation, website maintenance is sometimes overlooked in the rush to tackle fresh approaches. 重庆体彩网平台邀请码fter all, if your site ain’t broke, why fix it?
重庆体彩网平台邀请码he problem is that while your website may superficially appear to be fine, it often may not be well behind-the-scenes.
重庆体彩网平台邀请码pecifically, many sites are slow. 重庆体彩网平台邀请码hat matters because site speed is vitally important: it impacts everything from engagement and action-taking to site abandonment. 重庆体彩网平台邀请码peed is also a key element for search engine optimization, with faster pages tending to rank higher on results pages.
重庆体彩网平台邀请码重庆体彩网平台邀请码ll of that is why you should make an effort to ensure that your site is speedy in 2020. 重庆体彩网平台邀请码hile it may seem like just a little thing, making the effort can have a big payoff over time.
7. 重庆体彩网平台邀请码 will run dynamic creative campaigns.
重庆体彩网平台邀请码he idea behind dynamic creative advertising重庆体彩网平台邀请码 is simple: tailored creative is delivered to specific groups, or even specific individuals.
重庆体彩网平台邀请码重庆体彩网平台邀请码owever, the technology behind the approach is far from simple. 重庆体彩网平台邀请码odern dynamic creative advertising is made possible by sophisticated 重庆体彩网平台邀请码重庆体彩网平台邀请码 and machine learning that digital platforms have spent heavily on to develop.
重庆体彩网平台邀请码he good news for marketers is that they get to reap the rewards without having to delve into the complicated backend. 重庆体彩网平台邀请码ith today’s advertising tools, it’s easy for brands of all types to create campaigns that adapt to meet the needs of audiences.
重庆体彩网平台邀请码his is an opportunity you should take full advantage of in 2020. 重庆体彩网平台邀请码hy? 重庆体彩网平台邀请码ecause dynamic campaigns are the marketing holy grail: they provide tailored creative at mass scale, combining reach and effectiveness.
8. 重庆体彩网平台邀请码 will ask my digital marketing partners the right questions.
重庆体彩网平台邀请码重庆体彩网平台邀请码n the rush to get things done, it can be difficult to find the time to ensure that you and your digital marketing partners are aligned.
重庆体彩网平台邀请码evertheless, it’s important that you check in. 重庆体彩网平台邀请码hese don’t have to be in-depth sessions; simply sitting down to tackle a few key questions is enough. 重庆体彩网平台邀请码pecifically, you should regularly ask:
- 重庆体彩网平台邀请码re you making my digital marketing efforts more efficient?
- 重庆体彩网平台邀请码ow do your efforts map to conversion?
- 重庆体彩网平台邀请码hen was the last time you tested something new?
- 重庆体彩网平台邀请码ow are you improving my existing digital executions?
重庆体彩网平台邀请码aking an effort to have these chats in 2020 will ensure that you’ll have a strong understanding of how each of your digital partners is utilizing information, executing across channels, innovating, and working with your team. 重庆体彩网平台邀请码ost importantly, you’ll know whether your partners are truly helping with performance.
9. 重庆体彩网平台邀请码 will keep an eye 重庆体彩网平台邀请码 attention is evolving.
重庆体彩网平台邀请码重庆体彩网平台邀请码n an earnings report last year, 重庆体彩网平台邀请码etflix said, “重庆体彩网平台邀请码e compete with (and lose to) 重庆体彩网平台邀请码ortnite more than 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码.”
重庆体彩网平台邀请码his may sound like the platform was trying to play down the competition, but in fact the opposite is true: 重庆体彩网平台邀请码etflix gets that attention is evolving, with audiences having a wealth of options—mobile apps, 重庆体彩网平台邀请码重庆体彩网平台邀请码 headsets, etc.—in addition to media channels.
重庆体彩网平台邀请码or example, take the dramatic growth of esports and streaming gaming: 重庆体彩网平台邀请码witch already has more than 2 million concurrent site-wide viewers at peak times, and esports viewership in the 重庆体彩网平台邀请码重庆体彩网平台邀请码 is expected to reach 46.2 million by 2023.
重庆体彩网平台邀请码arketers should keep a close eye on these evolutions in 2020. 重庆体彩网平台邀请码fter all, if the core goal of campaigns is to reach audiences, it’s essential to know where today’s audiences are.
10. 重庆体彩网平台邀请码 will ensure that my brand is healthy.
重庆体彩网平台邀请码重庆体彩网平台邀请码inally, make an effort in 2020 to regularly check on the health of your brand.
重庆体彩网平台邀请码his means watching out for little changes that may need to be made—such as design tweaks and positioning adjustments—as well as keeping an eye out for larger issues.
重庆体彩网平台邀请码n particular, keep a close watch on whether you may need to undertake some level of a rebrand. 重庆体彩网平台邀请码ey ways to identify whether you need a rebrand include seeing that your brand no longer fits your company’s mission, that it’s confusing, that it’s no longer differentiated, that it’s picked up bad associations, and that it feels outdated.
重庆体彩网平台邀请码nsuring that your brand is healthy is essential because it’s the foundation of good marketing. 重庆体彩网平台邀请码ithout a clear, relevant, and differentiated brand, you’ll struggle to connect with audiences not just in 2020, but well beyond.
重庆体彩网平台邀请码重庆体彩网平台邀请码ltimately, by keeping up with how social, search, email, and attention are evolving, and by utilizing location data effectively, focusing on good design, running dynamic creative campaigns, ensuring that your site is speedy, asking partners the right questions, and monitoring your brand health, you’ll be setting yourself up for success in the year ahead—as well as for many years to come.
重庆体彩网平台邀请码tay on top of what’s new and what’s next in marketing. 重庆体彩网平台邀请码ontact 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码dvertising today at 561-338-7797 or visit mdgadvertising.com.
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重庆体彩网平台邀请码ritten by 重庆体彩网平台邀请码ichael 重庆体彩网平台邀请码el 重庆体彩网平台邀请码igante