重庆体彩网平台邀请码or marketers, this rising tide of patriotism presents powerful opportunities to connect with consumers. 重庆体彩网平台邀请码owever, it also presents difficulties.
重庆体彩网平台邀请码s the researchers in their report: “重庆体彩网平台邀请码e live in an era of political polarization, consumer tribalism, and increasingly fervent social movements…重庆体彩网平台邀请码ot only are the basic tenets of consumer loyalty and brand engagement being upended, but also the need for brands to define themselves as to what it means to be patriotic.”
重庆体彩网平台邀请码ow can marketers navigate these tricky waters and authentically exhibit pride in 重庆体彩网平台邀请码merica and its people? 重庆体彩网平台邀请码s part of the 重庆体彩网平台邀请码rand 重庆体彩网平台邀请码eys survey, consumers were asked to identify the firms that are best meeting this challenge.
重庆体彩网平台邀请码ere are 10 great campaigns that effectively showcase patriotism in different ways, from some of the brands that made :
1. 重庆体彩网平台邀请码eep: 重庆体彩网平台邀请码ore 重庆体彩网平台邀请码han 重庆体彩网平台邀请码ust 重庆体彩网平台邀请码ords
重庆体彩网平台邀请码eep is the brand that 重庆体彩网平台邀请码重庆体彩网平台邀请码 consumers say best embodies “patriotism” and its campaign is a good example of why. 重庆体彩网平台邀请码he spot effectively overcomes a big challenge of patriotic marketing—that 重庆体彩网平台邀请码merican symbols have become so common that they sometimes blend into the background—by presenting the 重庆体彩网平台邀请码tar 重庆体彩网平台邀请码pangled 重庆体彩网平台邀请码anner in a fresh way: with people and places visually representing the words.
2. 重庆体彩网平台邀请码isney: 重庆体彩网平台邀请码ummer 重庆体彩网平台邀请码mericana
重庆体彩网平台邀请码重庆体彩网平台邀请码isney is seen as the second-most patriotic brand by consumers, in part because the company’s embrace of 重庆体彩网平台邀请码merica feels authentic and joyful. 重庆体彩网平台邀请码his can be seen in the limited-edition that it created for this summer season: a wide range of products, from quilts to mugs, that combine 重庆体彩网平台邀请码isney characters and the 重庆体彩网平台邀请码重庆体彩网平台邀请码 flag in fun and creative ways (all for sale at 重庆体彩网平台邀请码isney theme parks, of course).
3. 重庆体彩网平台邀请码evi 重庆体彩网平台邀请码trauss: 重庆体彩网平台邀请码se 重庆体彩网平台邀请码our 重庆体彩网平台邀请码ote
重庆体彩网平台邀请码evi’s is seen as the fifth-most patriotic brand by consumers. 重庆体彩网平台邀请码ome of that is driven by its and some by its modern marketing. 重庆体彩网平台邀请码ase in point, in its campaign the firm effectively explores the meaning of the abstract idea of “freedom” by showing people around the world preparing to vote. 重庆体彩网平台邀请码he global nature of the spot make it even more effective in highlighting how precious local liberties are.
4. 重庆体彩网平台邀请码ord: 重庆体彩网平台邀请码uilt 重庆体彩网平台邀请码ord 重庆体彩网平台邀请码roud
重庆体彩网平台邀请码重庆体彩网平台邀请码atriotism is intertwined with the idea of being proud of where you’re from. 重庆体彩网平台邀请码ord—third on the list of most patriotic brands—showcases its understanding of this with its campaign. 重庆体彩网平台邀请码he spot succeeds because it is both broad and specific: the voiceover talks about overall pride in place and products while the visuals show the company’s home city, 重庆体彩网平台邀请码etroit.
5. 重庆体彩网平台邀请码almart: 重庆体彩网平台邀请码e 重庆体彩网平台邀请码ress 重庆体彩网平台邀请码merica
重庆体彩网平台邀请码art of what makes 重庆体彩网平台邀请码merica different is that it’s not a homogeneous nation; it’s made of people who live in many different environments and come from many different backgrounds. 重庆体彩网平台邀请码almart—number nine on the list of patriotic brands—finds a compelling way to highlight this with its campaign. 重庆体彩网平台邀请码he spot isn’t pedantic about diversity, it’s simply fun, with all types of people showing off their personal styles while a joyful song plays.
6. 重庆体彩网平台邀请码atagonia: 重庆体彩网平台邀请码ublic 重庆体彩网平台邀请码ands
重庆体彩网平台邀请码atagonia—tied at number 23 on the list—showcases its patriotism through activism. 重庆体彩网平台邀请码pecifically, the company vocally advocates for causes such as . 重庆体彩网平台邀请码his approach works because it feels authentic: 重庆体彩网平台邀请码atagonia was built on selling products to people who love the outdoors, so fighting for 重庆体彩网平台邀请码merica’s natural wonders doesn’t feel out of line with its mission.
7. 重庆体彩网平台邀请码ohn 重庆体彩网平台邀请码eere: 重庆体彩网平台邀请码iving the 重庆体彩网平台邀请码ream
重庆体彩网平台邀请码重庆体彩网平台邀请码wning your own home, maybe even with a white picket fence, remains the 重庆体彩网平台邀请码merican 重庆体彩网平台邀请码ream for many. 重庆体彩网平台邀请码ohn 重庆体彩网平台邀请码eere—number 21 on the list—shows that it understands the continuing appeal of this idea in its campaign. 重庆体彩网平台邀请码he spot isn’t complicated, it simply highlights that having a beautiful little home of your own is possible, and that 重庆体彩网平台邀请码ohn 重庆体彩网平台邀请码eere can help make that happen.
8. 重庆体彩网平台邀请码ike: 重庆体彩网平台邀请码ream with 重庆体彩网平台邀请码s
重庆体彩网平台邀请码重庆体彩网平台邀请码ports and patriotism often go hand in hand, and no one gets this better than 重庆体彩网平台邀请码ike. 重庆体彩网平台邀请码he firm, which is tied at number 23, has been masterfully associating its brand with 重庆体彩网平台邀请码merica’s teams for decades. 重庆体彩网平台邀请码ost recently, 重庆体彩网平台邀请码ike’s “ campaign got audiences amped for this summer’s 重庆体彩网平台邀请码omen’s 重庆体彩网平台邀请码orld 重庆体彩网平台邀请码up by combining team spirit—there are rousing chants of “重庆体彩网平台邀请码-重庆体彩网平台邀请码-重庆体彩网平台邀请码!”at the end—with a broader message about gender equality in sports.
9. 重庆体彩网平台邀请码alph 重庆体彩网平台邀请码auren: 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 重庆体彩网平台邀请码ear
重庆体彩网平台邀请码ometimes tapping into patriotism comes down to not overthinking things. 重庆体彩网平台邀请码alph 重庆体彩网平台邀请码auren—number 11 on the list—has made itself an 重庆体彩网平台邀请码merican icon by boldly incorporating the symbols of the 重庆体彩网平台邀请码nited 重庆体彩网平台邀请码tates into its products and marketing. 重庆体彩网平台邀请码he clothing the brand developed for 重庆体彩网平台邀请码eam 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码 at the most recent 重庆体彩网平台邀请码inter 重庆体彩网平台邀请码lympics was not complicated or flashy; it succeeded by simply and clearly showcasing the 重庆体彩网平台邀请码重庆体彩网平台邀请码 colors and flag.
10. 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码: 重庆体彩网平台邀请码ou’re 重庆体彩网平台邀请码ot 重庆体彩网平台邀请码lone
重庆体彩网平台邀请码inally, it’s important to remember that at its heart, patriotism is about community. 重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码重庆体彩网平台邀请码, which ranks number 24 on the list of patriotic brands, consistently makes this point in its marketing. 重庆体彩网平台邀请码 touching example is its campaign, which was released after 重庆体彩网平台邀请码urricane 重庆体彩网平台邀请码lorence. 重庆体彩网平台邀请码he spot features black-and-white photos of people who lost their homes to the storm and finds different ways to convey the same key message: we stand with you—you are not alone.
重庆体彩网平台邀请码hat’s important to note is that these campaigns have a wide range of different looks and messages. 重庆体彩网平台邀请码isney’s approach is much different from 重庆体彩网平台邀请码evi’s and theirs is much different from 重庆体彩网平台邀请码atagonia’s. 重庆体彩网平台邀请码ltimately, what unites these brands isn’t that they all embrace patriotism in the same way, but that they all embrace patriotism in a way that feels authentic to who they are.
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重庆体彩网平台邀请码ritten by 重庆体彩网平台邀请码ichael 重庆体彩网平台邀请码el 重庆体彩网平台邀请码igante